Brand Tone

Nurturing, Caring, Authentic, Handmade, Quality-Conscious, Joyful, Celebratory, Helpful, and Gentle

Brand Values

• •Hand craftsmanship & Artistry
• •Natural & High-Quality Materials
• •Love & Care
• •Motherhood & Family
• •Sustainability & Thoughtful Living
• •Local Origin (Made in Lithuania)

Best Practices

• •Embrace 'Mama': Consistently use language that evokes warmth, care, nurturing, and gentleness, as a mother would. Words like 'love,' 'gentle,' 'care,' 'comfort,' 'cherish,' and 'little one' can reinforce this.
• •Highlight 'Handmade in Lithuania': Always emphasize the handmade aspect and Lithuanian origin. This speaks to authenticity, quality craftsmanship, and a personal touch, differentiating the brand.
• •Focus on Natural Quality: Consistently mention the use of high-quality, natural materials. This appeals to parents seeking safe and premium products and aligns with a more conscious consumer.
• •Tell Stories: Share the 'why' behind products or the brand. Short narratives about the inspiration, the making process, or how the products help mothers and babies can create a stronger emotional connection.
• •Be Authentic and Relatable (especially on social media): While maintaining a professional image, don't be afraid to share the real-life aspects of being 'Mama Made.' Use a friendly, approachable tone that resonates with mothers and women, incorporating Lithuanian for local engagement where appropriate (as currently done on Instagram/TikTok).

Social Perception

The brand name 'Mama Made' is generally perceived positively, associated with care, homemade quality, and trustworthiness. On their social media, particularly Instagram and TikTok, the Lithuanian-language content and hashtags suggest a strong connection with a local audience that appreciates handmade quality and stylish accessories. The focus on silk products like scrunchies and items for occasions like bachelorette parties suggests a perception of the brand as providing not just practical baby items but also thoughtful, giftable, and somewhat indulgent products for women. The primary challenge in social perception will be differentiating 'mama-made.lt' from the numerous other 'Mama Made' businesses worldwide and the similarly named UK baby food brand.

Copy Examples

• •Wrap your little one in the purest embrace. Our Mama Made baby blankets are handcrafted with love in Lithuania, using only the softest, natural fibers. Because we believe every baby deserves the gentlest touch and the warmest cuddles. Sweet dreams start here.
• •Elevate your everyday with a touch of Lithuanian-made luxury! Our Mama Made silk scrunchies aren't just accessories; they're a little piece of joy, handcrafted with the finest silk to care for your hair. Perfect for you, or as a thoughtful gift for someone special. #MamaMadeLT #SilkLove
• •From our hands to yours, with love. ❤️ Each Mama Made treasure is a story of passion and meticulous care, crafted right here in our Lithuanian workshop. We pour our hearts into every stitch and detail, ensuring you receive something truly special. What are we making today? #HandmadeWithLove #MamaMade #LithuanianCraft
• •Mama Made was born from a mother's love and a desire to create the best for our little ones. As two mamas, we understand the search for quality, natural, and beautifully crafted items. That's why we started this journey – to share our passion for lovingly handmade products with your family. Discover the heart behind our brand. [Link to About Us page]
• •Comfort and support, lovingly made for you and your baby. Our Mama Made nursing pillows are designed by mothers, for mothers, using high-quality, natural materials for those precious feeding moments. Because we know that comfort for mama means comfort for baby. Made with care in Lithuania.