Brand Tone

Contemporary, trend-conscious, potentially authentic and community-focused (based on streetwear market trends). Currently inconsistent.

Brand Values

• •Style & Trend-Consciousness
• •Self-expression
• •Community (potential)
• •Authenticity (potential)
• •Sustainability (potential)

Best Practices

• •Understand the language, slang (if appropriate), and communication style of your target demographic (likely Gen Z and younger millennials interested in streetwear).
• •Ensure any multilingual content strategy is deliberate and consistent.
• •Maintain brand voice consistency across all platforms.
• •Stay authentic and allow the brand voice to evolve with the audience and streetwear culture.
• •Monitor customer feedback and adapt the brand voice to address concerns and enhance brand perception.

Social Perception

Currently unclear due to limited and scattered online presence. Potential for positive perception based on style & trend-consciousness, but needs consistent branding and engagement to build a strong image linked to culture, self-expression, and community.

Copy Examples

• •"Latest drop: Fresh styles for your everyday hustle."
• •"Express yourself. Define your style. #SKAPG"
• •"Streetwear that speaks volumes."
• •"Curated for the culture."
• •"Join the SKAPG community."