Brand Tone

Gentle, understanding, playful (depending on platform), informative, inspiring, professional.

Brand Values

• •Emotional Wellbeing
• •Empathy and Understanding
• •Comfort and Connection
• •Inclusivity
• •Quality and Care
• •Community
• •Making a Positive Impact

Best Practices

• •Be Authentic and Transparent: Share the brand's story and mission genuinely.
• •Emphasize comfort, connection, and open conversations.
• •Use gentle and understanding language to create a safe space for discussing feelings.
• •Tailor the tone to the platform, being playful on TikTok and professional on LinkedIn.
• •Highlight the positive impact on mental wellbeing and the brand's mission.

Social Perception

Perceived as a positive and effective tool for emotional support and mental wellbeing, especially for children. Seen as a credible brand with strong partnerships and positive media attention.

Copy Examples

• •Learn more: [Link to website] #ParentingSupport #MentalWellnessForKids #MoodBears
• •#CalmBear #Mindfulness #EmotionalSupportToy
• •#MoodBears #Emotions #MentalHealthMatters #SelfExpression
• •Our founder, Jo, created Mood Bears from her own experiences, hoping to bring comfort and understanding to others.
• •Thank you for being part of our caring community.