Brand Tone

Natural, gentle, descriptive, and evocative.

Brand Values

• •Natural ingredients
• •Gentle touch
• •Sensory experience
• •Well-being
• •Connection to nature

Best Practices

• •Focus on descriptive language evoking the feeling of nature.
• •Highlight the gentle and natural qualities of the product.
• •Use sensory language to describe the experience of using the product.
• •Associate the product with feelings of well-being and connection to nature.
• •Avoid overly technical or scientific language, opting for a more poetic and evocative tone.

Social Perception

The brand should aim to be perceived as natural, gentle, and evocative, focusing on the sensory experience and connection to nature. It wants to be seen as promoting well-being and healthy skin through natural ingredients.

Copy Examples

• •Experience the gentle touch of nature on your skin.
• •Wrap yourself in the soothing embrace of natural ingredients.
• •Feel the delicate caress of nature with every application.
• •Let your skin breathe with the purity of the earth.
• •Discover the radiant glow of naturally healthy skin.