Brand Tone

Stylish & Modern, Conscious & Ethical, Accessible & Inclusive, Friendly & Approachable, Confident & Passionate

Brand Values

• •Ethical Fashion
• •Quality Craftsmanship
• •Style & Aesthetics
• •Customer Satisfaction
• •Accessibility & Inclusivity
• •Canadian Identity

Best Practices

• •Always Emphasize "Vegan Leather" and "Quality"
• •Maintain a Modern & Stylish Vocabulary
• •Be Inclusive and Welcoming
• •Showcase the Canadian Connection (Subtly)
• •Focus on a Blend of Aspiration and Accessibility

Social Perception

Positive (among engaged followers), Niche Appeal, Emerging Brand, Appreciation for Vegan Aspect

Copy Examples

• •Meet your new everyday essential. ✨ Our [Bag Name] crossbody, crafted from premium vegan leather, blends effortless style with go-anywhere versatility. Consciously chic, undeniably you. #MoonRockBags #VeganLeather #ModernStyle #CanadianDesign
• •Discover the MoonRock difference. 🇨🇦 From sleek work totes to vibrant weekend companions, our collection of high-quality vegan leather bags is designed in Vancouver for the modern individual. Find your perfect match and express your unique style. Shop now and enjoy free shipping over $99! #MoonRockStyle #EthicalFashion #VancouverBrand #BagObsessed
• •Style That Speaks Volumes. Consciously Crafted. Explore our latest collection of timeless vegan leather bags and accessories, designed to elevate your everyday. Welcome to MoonRock.
• •Just Landed: The [New Bag Name]! We're thrilled to introduce a piece that's as thoughtful in design as it is in material. Experience the perfect blend of modern aesthetics and ethical craftsmanship with our newest vegan leather arrival. Be the first to explore it.
• •Simplicity meets sophistication. The [Backpack Name] is thoughtfully designed for the modern minimalist who values both style and substance. Made with our signature high-quality vegan leather, it’s ready for your daily adventures or your city commutes, effortlessly.