Brand Tone

Aspirational, Luxurious, Approachable, Inclusive, Personal, Evocative, Direct, and Sales-Oriented.

Brand Values

• •Accessibility to Luxury
• •Quality and Longevity
• •Customer Experience
• •Cultural Connection

Best Practices

• •Embrace the "Affordable Luxury" Identity: Be transparent and confident in the positioning. Instead of creating ambiguity around "original" vs. "inspired by," lean into the value proposition. Use phrases like "designer-inspired," "our version of," or "smells like..." to build trust while highlighting the accessibility of luxury scents.
• •Use Sensory and Evocative Language: Describe the experience, not just the product. Use words that evoke feelings, memories, and images. Instead of "smells good," use "a warm, spicy scent that wraps you in a sophisticated embrace."
• •Maintain a Consistent Visual Aesthetic: Use high-quality, clean, and elegant imagery across all platforms. The visuals should reinforce the "luxury" aspect of the brand, even if the price point is accessible.
• •Lean into the Lebanese Connection: Authentically engage with the "961" identity. This could be through targeted promotions for Lebanese holidays, using a mix of English and Arabic in captions, or collaborating with Lebanese influencers. This niche strengthens community and loyalty.
• •Tell Stories, Not Just Sell Products: Create content around the "story" of a scent. What occasion is it for? What mood does it create? Who is the person that wears it? This narrative approach adds depth and emotional connection, moving beyond a purely transactional relationship with customers.

Social Perception

The social perception of 961 Scents is mixed. On brand-owned platforms, it's overwhelmingly positive, with customers praising quality, affordability, and similarity of "inspired by" fragrances. However, on external platforms like Reddit, there's skepticism and negative perception, with some users questioning authenticity and quality, stemming from an ambiguity between the brand's claim of "original perfumes" and its focus on more affordable "dupes.". This creates a core conflict around authenticity.

Copy Examples

• •A scent is more than a fragrance, it’s a memory waiting to happen. It's the final touch on your way out and the lingering story you leave behind. Discover the scent that tells your story. #961Scents #ScentStory #LuxuryForLess
• •Why pay more for your signature scent? Experience the world's most desired fragrances, crafted with precision and care. At 961 Scents, we believe luxury should be within reach. High-quality perfumes, irresistible prices. Shop our collection and find your perfect match today!
• •Your Scented Haven. Welcome to 961 Scents, where timeless elegance and modern masterpieces come together. Explore our curated collection of the world's finest fragrances and discover your unique essence.
• •POV: You found a place to get all the viral perfumes without breaking the bank. Your perfume collection is about to get a major upgrade. Link in bio! #PerfumeDupe #FragranceTok #961Perfume #ViralScents
• •An electrifying and bold statement. This fragrance opens with an energizing pulse of black coffee and is softened by the sensual allure of vanilla and white florals. It's the perfect scent for the woman who is confident, glamorous, and trusts her instincts. Embrace the addiction.