Brand Tone

Playful & Humorous, Expressive & Bold, Modern & Trendy, Approachable & Friendly, Creative & Quirky

Brand Values

• •Self-Expression
• •Uniqueness & Individuality
• •Fun & Joy
• •Quality
• •Creativity

Best Practices

• •Create a Tone of Voice Guide: Document the identified brand tone (Playful, Expressive, Modern, Approachable, Creative) with examples of do's and don'ts. This should be a go-to resource for anyone writing copy.
• •Use Emojis and colloquialisms (where appropriate): Reflect the playful and trendy nature of the brand by incorporating relevant emojis and informal language, especially on social media. However, ensure it aligns with the specific message and platform.
• •Focus on "You" and "Your": Directly address the customer and emphasize how Fantamat products help *them* express *their* personality and enhance *their* space. This makes the copy more personal and engaging.
• •Inject Humor and Wit (Naturally): Don't force jokes, but look for opportunities to add a lighthearted or clever touch that aligns with the brand's fun-loving spirit. This is especially effective for products with humorous designs.
• •Highlight Uniqueness and Self-Expression: Consistently weave in language that speaks to the core values of individuality, creativity, and making a statement. Use words like "unique," "bold," "express," "personality," "stand out," and "one-of-a-kind."

Social Perception

As a source of unique and fun home decor, Good for gifts, Conversation starters, A brand that understands internet culture (to some extent), Generally positive

Copy Examples

• •Warning: May cause spontaneous compliments and uncontrollable giggles. Our new [Mat Name] isn't just a doormat, it's a mood. Get ready to upgrade your entryway from 'meh' to 'OMG, where'd you get that?!'
• •Your floor is boring. There, we said it. But it doesn't have to be! Unleash your inner awesome with a Fantamat that screams YOU. Shop the collection and let your personality shine from the ground up. #Fantamat #ExpressYourself #HomeDecorThatPops
• •🔥 Your Space Called, It Wants a Glow-Up (ft. New Arrivals!)
• •Normal is overrated. Your home deserves a mat with as much personality as you do. Dive into a world of wonderfully weird and uniquely cool designs at Fantamat!
• •Say 'hello' in style! This cheeky [Mat Name] is perfect for welcoming guests (or just making yourself smile). Made with love and durable stuff, it’s ready for all the happy feet that come its way.