Brand Tone

enthusiastic, relatable, and celebratory

Brand Values

• •Passion for Fandoms
• •Community and Connection
• •Customer Delight and Satisfaction
• •Expressive Celebration
• •Creativity and Authenticity

Best Practices

• •Know Your Audience (and Their Language): Speak the way your target fans speak. Use relevant slang (appropriately), inside jokes (when fitting), and a level of enthusiasm that matches their own.
• •Embrace Emojis and Exclamations (Wisely): These can convey excitement and relatability, but use them in a way that feels natural and not overwhelming.
• •Ask Engaging Questions: Encourage interaction and make your audience feel like part of a community conversation, just as Fandom Flair does on TikTok.
• •Be Genuinely Enthusiastic: Your copy should reflect a true love for the fandoms you cater to. Authenticity resonates with fans.
• •Create a Brand Voice Chart/Guidelines: Document your chosen tone, key phrases, words to use/avoid, and overall personality to ensure consistency across all platforms and by anyone creating content for the brand. This should include how the brand values are translated into the voice.

Social Perception

Positive engagement with an active community. The product range resonates well with the target audience, especially items related to major artists. Generally positive sentiment with no significant negative mentions.

Copy Examples

• •⚡️CALLING ALL [Fandom Name] FANS! ⚡️ Your obsession just got a new uniform! 😉 Our latest [Product Type] just dropped, and it’s everything you’ve dreamed of and more. Get ready to rep your love in style! Link in bio to snag yours before they disappear like [Relevant Fandom Reference]! #FandomFlair #[FandomName] #[NewMerch]
• •Tired of hiding your inner fangirl/fanboy? Unleash it with Fandom Flair! 🤩 From cozy hoodies repping your fave artist to statement accessories that scream your TV show obsession, we’ve got the gear to make your fan heart happy. Wear your passion. Live your flair. Shop now and get free shipping! 👉 [Link]
• •Okay, real talk: which [Artist/Show] song/moment lives in your head rent-free? 👇 Let us know in the comments! We’re all friends here. 😉 Fueling your fandom, one awesome piece of merch at a time! #FandomFlair #[Artist/Show] #FanLife #Obsessed
• •Warning: Wearing this [Product Name] may cause spontaneous singalongs/quote-alongs and instant bonding with fellow fans. Crafted for ultimate comfort and maximum flair, this piece is a love letter to [Fandom Name]. It’s not just merch, it’s a statement. Add it to your cart and let the world know where your loyalty lies! ✨
• •🎉 You + This Fandom Flair Merch = OTP! 🎉 (+ a special treat inside!)