Brand Tone

Elegant & Sophisticated, Natural & Pure, Mindful & Calming, Artisanal & Passionate

Brand Values

• •Quality Craftsmanship
• •Sustainability & Ethical Practices
• •Natural Ingredients
• •Well-being & Sensory Experience
• •Understated Elegance

Best Practices

• •Develop a Brand Voice Chart: Clearly define your brand's personality traits (e.g., elegant, natural, calm, passionate) and then list "Do's and Don'ts" for language. For example: *Do* use evocative, sensory language. *Don't* use slang or overly casual terms.
• •Prioritize "You" Statements: Focus on the customer and the benefits/experiences they will gain. Instead of "We make natural candles," try "You can create a naturally serene ambiance with our handcrafted candles."
• •Maintain a Consistent Vocabulary: Use words that align with your brand's elegance and natural focus (e.g., "artisanal," "botanical," "serene," "handcrafted," "mindful," "pure"). Avoid jargon or overly technical terms.
• •Storytelling: Weave your brand's values (eco-consciousness, handcrafted quality) into your product descriptions and communications. Explain *why* these aspects are important to you and the customer.
• •Review and Refine: Regularly review all customer-facing copy (website, product descriptions, any future social media or emails) to ensure it consistently reflects the defined brand tone and values. Ensure new team members are trained on this tone.

Social Perception

Appeal to consumers seeking high-quality, artisanal home fragrance and decor. Individuals who prioritize eco-friendly, vegan, and natural products. Customers who appreciate minimalist, elegant aesthetics. Those who view home fragrance as an integral part of their lifestyle and well-being.

Copy Examples

• •Headline: Elevate Your Everyday: Discover Handcrafted Scents for a Mindful Home. Body: At Masé Studio, we believe in the art of fragrance. Each candle and diffuser is lovingly handcrafted in London using only the finest natural, eco-conscious, and vegan ingredients. Transform your space into a sanctuary of calm and understated elegance.
• •Product Description Snippet (for a specific scent like "Sandalwood & Amber"): Immerse yourself in the warm embrace of our Sandalwood & Amber artisanal candle. Hand-poured in small batches, this sophisticated blend of rich sandalwood and golden amber creates a serene atmosphere, perfect for moments of quiet reflection. Pure, vegan, and mindfully made.
• •Instagram Post Caption (if they had one): Crafted with intention, designed for tranquility. Our eco-conscious home fragrances are more than just scents; they're an invitation to pause, breathe, and reconnect. Discover the Masé Studio difference. #MaseStudio #ArtisanalFragrance #VeganHomeDecor #HandcraftedInLondon #MindfulLiving
• •Email Subject Line: A Gift of Serenity: Introduce Masé Studio to Your Home. Email Body Intro: Dear [Customer Name], In a world that moves quickly, find your moment of peace with Masé Studio. Our collection of artisanal home fragrances and scented décor is thoughtfully created to bring a touch of natural elegance and calming energy to your cherished spaces.
• •Website Banner Text: Masé Studio: Artisanal. Eco-Conscious. Beautifully Scented. Experience the essence of mindful luxury.