Brand Tone

Aspirational & Empowering, Quality-Focused & Premium

Brand Values

• •Quality
• •Excellence
• •Customer Service
• •Empowerment
• •Aspiration

Best Practices

• •Develop Clear Brand Voice Guidelines: Document the desired tone (e.g., aspirational, premium, community-focused, energetic but professional) with examples of "do's and don'ts."
• •Avoid overly corporate or generic language.
• •Be Consistent Across All Channels: Whether it's a website banner, an Instagram caption, or a customer service email, the tone should feel recognizably "Hunigear."
• •Prioritize Clarity and Authenticity: While being aspirational, ensure the language is easy to understand and genuinely reflects the brand's offerings and values.
• •Listen and Adapt (But Stay True to Core Values): Monitor how the audience responds to the messaging.

Social Perception

Aspirational brand for gamers and streamers, focused on quality and customization, but lacking established public perception due to confusion with another brand.

Copy Examples

• •Potencialize sua Jornada, Desperte Seu Estilo! (Boost your Journey, Awaken Your Style!)
• •Premium Customizable Gear
• •Excelência em cada produto (excellence in every product)
• •Hunigear: Elevating your game with premium, custom esports apparel.
• •Unleash your potential with Hunigear's high-quality, customizable gear.