Brand Tone

Professional, Value-Oriented/Affordable, Secure & Trustworthy (Aspired), Accessible & User-Friendly, Aspirational/Rebellious

Brand Values

• •Affordability
• •Accessibility
• •Security
• •Privacy (Implied by security)
• •Customer Satisfaction
• •Innovation
• •Social Responsibility
• •Transparency

Best Practices

• •Be Transparent: Clearly communicate pricing, terms of service, and any fees. Given the negative association with the other "Duares," extreme transparency is vital.
• •Prioritize Clarity and Simplicity: Use straightforward language, avoiding jargon where possible. The domain registration process should feel easy and intuitive.
• •Emphasize Security and Reliability: Consistently highlight security features and the reliability of your services. If truly ICANN accredited, display this prominently and link to official verification if possible.
• •Cultivate Professionalism: Ensure all communications, website copy, and support interactions are professional, polite, and helpful.
• •Actively Manage Online Reputation (Crucial): Disambiguate, Monitor Mentions, Build Positive Reviews.

Social Perception

Largely Unknown/Invisible, Potentially Negative by Association, Skepticism

Copy Examples

• •Headline: Secure Your Online Identity: Fast, Affordable Domain Registration with Duares. Body: At Duares, we make finding and registering the perfect domain name simple and secure. Get started in minutes and build your online presence with confidence. Affordable. Reliable. Yours.
• •Headline: Your Vision, Your Domain. Duares Makes it Happen. Body: Don't let your big idea wait. Duares offers a straightforward path to domain ownership with transparent pricing and the security you need. Find your perfect .com, .org, .net, and more today!
• •Headline: More Than Just a Domain: A Foundation for Your Future. Body: Duares provides robust and affordable domain registration, backed by a commitment to security and customer satisfaction. We're here to help you lay the groundwork for your digital success.
• •Headline: Unlock Your Online Potential with Duares: Simple, Secure, Supported. Body: Choosing a domain name is the first step. Choosing Duares means choosing an affordable, ICANN-accredited (as per website claim) partner dedicated to making the process easy and secure. Let's build something great together.
• •Headline: Duares: Domains for Innovators. Prices for Everyone. Body: We believe everyone deserves access to the digital world. That's why Duares offers competitively priced domain names without compromising on security or service. Register your domain and join our community of forward-thinkers.