Brand Tone

Calm & Serene, Natural & Pure, Refined & Quality-Oriented, Inviting & Aspirational

Brand Values

• •Well-being & Stress Relief
• •Natural & Eco-Friendly
• •Quality & Craftsmanship
• •Tradition-Inspired Modern Living
• •Creating Sanctuary

Best Practices

• •Develop a Brand Voice Chart: Document key characteristics of your tone (e.g., Calm, Natural, Refined, Inviting), with "do's and don'ts" for language, and share it across all teams creating content.
• •Focus on Sensory Language: Use descriptive words that evoke the feelings of calm, peace, and the natural essence of the products (e.g., "soothing," "gentle," "earthy," "hand-poured," "delicate").
• •Emphasize Benefits, Not Just Features: Connect the natural ingredients and Far East inspiration to the customer's experience – stress relief, a tranquil home, an elevated mood.
• •Maintain Authenticity and Transparency: Be genuine in your claims, especially regarding "100% natural ingredients" and "eco-friendly" practices. Avoid overly technical jargon; keep the language accessible and evocative.
• •Ensure Consistency Across All Channels: Whether it's a website product description, an Instagram caption, or a Facebook ad, the core tone and values should remain consistent to build brand recognition and trust. Regularly audit content to ensure alignment.

Social Perception

Due to the limited discoverability of public customer discussions specifically about "Fea Lebanon" (Far East Aroma Lebanon) in the search results, a broad social perception is difficult to gauge accurately. The brand appears to be a niche e-commerce store. The primary online presence is their website and product-focused social media. The name "Fea Lebanon" might cause some initial confusion with the Faculty of Engineering and Architecture at AUB in online searches, but the brand's full name "Fea - Far East Aroma Lebanon" clarifies its focus.

Copy Examples

• •Headline: Find Your Calm: Introducing Fea Lebanon’s Natural Home Fragrances. Body: Escape the everyday and embrace tranquility. Our Far East inspired scents, crafted from 100% natural ingredients, transform your home into a serene sanctuary. Discover the art of well-being. (Focus: Serenity, Natural)
• •Headline: The Essence of Purity: Artisanally Crafted Aromas by Fea Lebanon. Body: Elevate your space with our curated collection of natural oils and incenses. Sustainably sourced and inspired by ancient traditions, each scent is a journey to inner peace. (Focus: Natural, Quality, Tradition)
• •Headline: Create Your Haven with Fea Lebanon. Body: Immerse your senses in the delicate aromas of the Far East. Our eco-friendly home fragrances are designed to soothe your mind, relieve stress, and enrich your living experience. Naturally. (Focus: Sanctuary, Well-being, Eco-friendly)
• •Headline: Beyond Fragrance: A Ritual of Relaxation. Body: Fea Lebanon offers more than just scents; we offer moments of peace. Explore our handmade goods and oil burners to create your personal ritual of relaxation and comfort. (Focus: Experience, Calm, Handcrafted)
• •Headline: Gift the Glow of Tranquility: Fea Lebanon’s Home Aroma Collection. Body: Share the gift of a peaceful ambiance. Our beautifully crafted aroma sets, made with pure, natural ingredients, are perfect for anyone seeking to enhance their home and well-being. (Focus: Gifting, Quality, Well-being)