Brand Tone

Empathetic, Supportive, Professional, Informative, Accessible, Encouraging, Positive

Brand Values

• •Accessibility: Committed to making psychological support readily available, exemplified by online therapy and a free initial consultation.
• •Well-being and Growth: Focused on helping individuals improve their mental health, overcome challenges, and achieve personal growth.
• •Trust and Confidentiality: Essential in the field of psychology; the professional approach implies these values. Building trust is explicitly mentioned as a goal of the initial free session.
• •Professionalism and Expertise: Providing services through qualified psychologists.
• •Empowerment: Equipping individuals with tools (like mindfulness) and understanding to manage their emotional health. The value of emotions and managing them is a recurring theme in psychological content.

Best Practices

• •Always Prioritize Empathy: Start by understanding the audience's potential emotional state. Use language that shows compassion, validation, and understanding (e.g., "It's okay to not be okay," "We understand it can be difficult").
• •Maintain a Supportive and Encouraging Voice: Frame challenges as opportunities for growth. Use positive language and offer hope, even when discussing difficult topics. Avoid jargon that might alienate or confuse; aim for clarity.
• •Be Professional but Approachable: While maintaining expertise, avoid overly clinical or distant language. Use a warm, human tone. The offer of a free session is a good example of approachability.
• •Educate and Empower: Provide valuable, actionable information that helps the audience understand themselves and their emotions better. Position the brand as a knowledgeable guide.
• •Develop a Style Guide: Create a simple document outlining key brand voice characteristics, preferred terminology (and terms to avoid), and example phrases. This ensures consistency across all team members creating content. Regularly review and update it.

Social Perception

Helpful resource for emotional well-being, particularly for Spanish-speaking individuals seeking accessible online therapy. The psychology field, in general, aims to help people cope with life's problems and mental health issues.

Copy Examples

• •Instagram Post (Image: Calming nature scene): "Feeling overwhelmed? You're not alone. Take a deep breath. We're here to help you navigate life's challenges and find your calm. Your first 30-minute online session is free. Link in bio to connect. #EmocionalmentePsicologos #SaludMental #BienestarEmocional #TerapiaOnline"
• •Website Banner (Highlighting free session): "Take the First Step Towards a Better You. Your Emotional Well-being Matters. Start with a FREE 30-minute online therapy session with our compassionate psychologists. No commitment, just support. [Button: Book Your Free Session]"
• •Blog Post Title Idea: "5 Simple Mindfulness Exercises to Reduce Daily Anxiety – Start Today!"
• •Instagram Story (Interactive Q&A Sticker): "Curious about online therapy? Or want to know more about managing stress? Ask us anything! We're here to answer your questions. #MentalHealthMatters #EmocionalmenteContigo"
• •Email to New Subscriber (after signing up for newsletter/free session): "Welcome to Emocionalmente Psicólogos! We're so glad you're here. We believe everyone deserves to feel emotionally healthy and supported. Explore our resources or book your free introductory session to see how we can help you on your journey. Warmly, The Emocionalmente Psicólogos Team."