Brand Tone

Empathetic, scientific, and confidence-boosting

Brand Values

• •Efficacy
• •Quality
• •Customer Empowerment & Confidence
• •Trust & Transparency
• •Discretion & Privacy
• •Science-Backed Solutions

Best Practices

• •Consistently highlight the use of proven ingredients and the science behind the formulas to build trust and credibility.
• •Maintain a supportive and encouraging voice.
• •Frame communications to inspire hope and confidence.
• •Empower users to take action towards improving their hair health.
• •Subtly weave in reminders of the confidential nature of the service.

Social Perception

A trusted and discreet provider of effective, science-backed hair growth solutions, empowering individuals to regain confidence and well-being.

Copy Examples

• •Our customers are experiencing the joy of healthier, fuller hair.
• •With high-quality ingredients and expert care, you can too.
• •Our effective hair growth formulas are developed to help you fight back against thinning hair.
• •We provide the expert guidance and proven solutions you need to feel good about your hair again.
• •Experience effective, personalized treatments designed to boost confidence and self-esteem through healthier hair.