Brand Tone

Empowering & Educational, Inclusive & Respectful, Discreet & Trustworthy, Modern & Approachable, Playful (at times)

Brand Values

• •Sexual Wellness & Education
• •Openness & Destigmatization
• •Quality & Safety
• •Discretion & Privacy
• •Customer Satisfaction
• •Inclusivity & Diversity
• •Empowerment

Best Practices

• •Develop a Brand Voice Guide: Create a document that clearly outlines the brand's tone (e.g., empowering, educational, inclusive, discreet, playful), key messaging points, preferred terminology (and terms to avoid), and provides examples. This guide should be accessible to anyone creating content.
• •Prioritize Education & Empowerment: Frame product descriptions and content around the benefits of exploration, self-discovery, and improved intimacy, rather than just explicit features. Use language that empowers customers to make informed choices.
• •Maintain Discretion and Professionalism: While being open, always ensure that the language respects customer privacy and maintains a professional demeanor, especially concerning transactions, shipping, and support. Avoid overly explicit or vulgar language that could alienate or cheapen the brand.
• •Be Inclusive in Language and Imagery: Use gender-neutral language where appropriate and ensure that imagery and messaging reflect a diverse range of bodies, relationships, and sexual preferences. Reinforce the value of respect and inclusivity in all communications.
• •Review and Adapt Regularly: Periodically review all customer-facing copy (website, social media, emails, ads) to ensure it aligns with the established brand tone and values. Gather customer feedback and monitor social conversations to understand how the tone is being perceived and make adjustments as needed.

Social Perception

The brand appears to be working towards being perceived as a legitimate, safe, and informative resource in the realm of sexual wellness, rather than just a transactional adult store.

Copy Examples

• •Product Description (Empowering & Educational): Discover deeper intimacy and unlock new sensations with our [Product Name]. Designed for exploration and crafted from body-safe silicone, it's more than a toy – it's an invitation to understand your pleasure. Learn more about how [Product Name] can enhance your journey on our blog.
• •Social Media Post (Inclusive & Playful): Your pleasure, your rules! 😉 Whether you're exploring solo or with a partner, Intymax has something to spark joy. What are you curious about today? #Intymax #SexualWellness #PleasurePositive
• •Email Subject Line (Discreet & Benefit-Oriented): Your Private Path to Enhanced Pleasure Awaits.
• •Website Banner (Open & Destigmatizing): Sexuality is a celebration. Explore, enjoy, and express yourself with Intymax. Discreet shipping, always.
• •About Us Snippet (Trustworthy & Educational): At Intymax, we believe in the power of informed pleasure. We're committed to providing high-quality products, discreet service, and the resources you need to explore your sexuality safely and confidently. Join us in breaking down barriers.