Brand Tone

Elegant, Chic, Feminine, Flattering, Accessible, Reassuring, Slightly Persuasive/Direct

Brand Values

• •Elegance & Style
• •Quality & Comfort
• •Versatility
• •Customer Satisfaction
• •Simplicity & Timelessness

Best Practices

• •Develop a Brand Voice Guide: Document the brand's personality, tone words (e.g., elegant, confident, feminine, reassuring, classic), and a "do's and don'ts" list for language. Share this with anyone creating content.
• •Focus on "Her" World: Write copy that speaks directly to the target audience's aspirations and needs. Emphasize how the dresses make *her* feel (e.g., confident, elegant, comfortable) and how they fit into *her* lifestyle.
• •Use Evocative and Sensory Language (Tastefully): Words like "sophisticated," "graceful," "fluid," "soft," "timeless" can enhance the perception of elegance and quality. Avoid overly casual slang or overly technical jargon.
• •Maintain Clarity and Simplicity: While elegant, the language should remain clear, concise, and easy to understand. Product benefits and key features should be easily identifiable.
• •Ensure Consistency Across All Touchpoints: The elegant and reassuring tone should be present on the website, in product descriptions, email communications, FAQs, and any future social media or advertising. Regular audits can help maintain this consistency.

Social Perception

Emerging brand with low trust signals, limited online footprint, product-focused perception, website-generated perception

Copy Examples

• •Homepage Banner: "Discover Your Signature Style: Timeless straight dresses designed for effortless elegance and everyday confidence."
• •Product Description Intro (for a satin dress): "Indulge in the luxurious caress of satin. Our [Product Name] straight dress drapes beautifully, offering a sophisticated silhouette that moves with you, from day to evening."
• •Email Subject Line (for a new collection): "Elegance, Redefined: Explore New Arrivals at Robe Droite."
• •About Us Snippet: "At Robe Droite, we believe in the enduring power of a perfectly cut dress. We meticulously craft each piece to bring you a blend of chic Parisian style, lasting comfort, and the confidence to embrace your unique allure. Your elegance is our inspiration."
• •Social Media Post (if initiated): "Effortless chic for every moment. Our straight-cut dresses are designed to make you feel beautiful and confident, wherever your day takes you. Explore the collection. #RobeDroite #ElegantStyle #FrenchFashion #TimelessDress"