Brand Tone

Functional and Direct, Reassuring and Confident, Problem/Solution Oriented, Safety-Conscious (for the user)

Brand Values

• •Efficiency
• •Durability & Reliability
• •Usability & Convenience
• •Effectiveness & Performance
• •Customer Satisfaction
• •Modernity/Technology
• •Safety (for animals, to a degree)

Best Practices

• •Focus on Function and Benefit: Always lead with how the product solves a specific problem for the livestock manager. Use clear, direct language that highlights efficiency, durability, and ease of use.
• •Maintain a Confident and Reassuring Voice: Use strong, positive language. Back up claims with features (e.g., "durable material," "rechargeable," "LED light") and guarantees where applicable (e.g., "100% Satisfaction").
• •Be Specific to the Audience: Address the copy to farmers, ranchers, and livestock handlers. Use terminology and scenarios they understand and relate to.
• •Emphasize Practicality and Reliability: Highlight how the product stands up to the rigors of farm work and can be depended upon day in and day out. Words like "tough," "reliable," "long-lasting," and "all-weather" (if applicable) can reinforce this.
• •Develop a Core Messaging Guide: Create a document outlining key brand messages, value propositions, approved terminology, and the desired tone. Share this with anyone creating content to ensure consistency across all platforms (website, product descriptions, ads, customer service).

Social Perception

Generally Positive among Users, Concerns about Durability/Quality Control for Some, Seen as a Necessary Tool, Ambiguity/Caution regarding use on non-livestock animals, Limited Mainstream Awareness

Copy Examples

• •Take Control of Your Herd with West Thorne Pro. Stop struggling, start managing. Our rechargeable livestock prods offer the reliable power and ergonomic design you need for efficient, stress-minimized herding. Built tough for daily farm use.
• •Modern Livestock Handling is Here. Experience the West Thorne Pro difference. Durable, easy-to-use, and designed for safety, our LED-equipped prods make day and night operations smoother. Perfect for cattle, pigs, and sheep.
• •Don't Let Stubborn Stock Slow You Down. West Thorne Pro delivers the performance you can count on. With user-friendly controls and long-lasting battery life, gain the efficiency your modern farm demands. Satisfaction guaranteed.
• •The Reliable Partner for Your Livestock Management Needs. From secure handling to effortless guidance, West Thorne Pro provides effective solutions. Our prods are engineered for usability and durability, ensuring you're always prepared.
• •Power, Precision, and Peace of Mind. Handle your livestock confidently with West Thorne Pro. Featuring safety switches, robust construction, and clear LED illumination, our prods are an essential tool for today’s farmer.