Brand Tone

Sophisticated, Artisanal, Confident, Precise & Quality-Focused

Brand Values

• •Craftsmanship
• •Quality
• •Exclusivity & Uniqueness
• •Timelessness & Durability
• •Swiss Heritage
• •Attention to Detail

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., sophisticated, artisanal, precise, understated) with examples of do's and don'ts.
• •Focus on "Show, Don't Just Tell": Instead of saying "high quality," describe the specific materials, the hand-finishing process, or the origin of the leather to *show* the quality.
• •Use Evocative and Sensory Language: Appeal to the sense of touch (e.g., "supple," "robust texture") and sight (e.g., "deep patina," "subtle sheen") to convey the luxury and craftsmanship of leather.
• •Maintain Understated Confidence: Let the quality of the materials and the craftsmanship speak for themselves. Avoid overly aggressive sales language or excessive hype. The language should be assured but not arrogant.
• •Emphasize Heritage and Craftsmanship: Consistently weave in mentions of "handcrafted," "Swiss Made," and the artisanal processes. This reinforces the core values and justifies the premium nature of the products. Ensure all writers understand and can articulate these aspects.

Social Perception

Positive (among an engaged niche). Luxury & High-Quality. Artisanal & Specialized. Trustworthy.

Copy Examples

• •Crafted from select Horween Shell Cordovan, this strap is a testament to enduring quality. Each piece is meticulously hand-stitched in our Swiss atelier, developing a unique patina that tells your story over time.
• •The deep lustre of genuine alligator leather. Expertly handcrafted in Switzerland to complement the world's finest timepieces. Discover the Raine difference.
• •Raine Switzerland: Where passion for leather meets the art of Swiss watchmaking.
• •At Raine, we believe true luxury lies in the details. Our commitment is to handcrafted excellence, using only the finest leathers to create accessories that are both timeless and distinctly personal. Swiss made, globally appreciated.
• •Experience the Art of Swiss Leather Craftsmanship | The New Raine Collection