Brand Tone

Professional, Supportive, and People-Centric

Brand Values

• •Client Success
• •Delightful Experiences
• •Human Talent & Technology
• •Japanese Hospitality (Omotenashi)
• •Global & Multilingual Support
• •Innovation
• •Safety and Kindness

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the defined tone (Professional, Supportive, People-Centric), core values, mission, and examples of do's and don'ts for communication. Make this accessible to everyone involved in content creation.
• •Prioritize 'Delight' and 'Connection': Ensure these core concepts from the mission statement are woven into messaging where appropriate. Use language that reflects empathy, proactivity, and a genuine desire to help clients and their customers.
• •Maintain Professionalism Across All Channels: Even in more casual social media settings, uphold a standard of professionalism that reflects a reliable B2B partner. Avoid slang or overly informal language unless specifically targeted and aligned with a particular campaign.
• •Highlight Human Talent & Expertise: While leveraging technology, emphasize the skilled, multilingual teams and the human touch (like the Omotenashi philosophy) that differentiates their service. Copy should sound knowledgeable and reassuring.
• •Be Client-Benefit Oriented: Frame services and features in terms of how they solve client problems or help them achieve their goals (e.g., 'ensure sustainable growth of their players, users, fans and brand advocates worldwide'). Focus on the positive outcomes clients can expect.

Social Perception

As a global outsourcing partner, particularly for customer experience, they aim to be perceived as reliable, high-quality, and culturally adept (especially in the Japanese market).

Copy Examples

• •Headline: Elevate Your Customer Experience. Delight in Every Connection with Adiash Co.
• •Social Media Post (LinkedIn): In a globally connected world, seamless multilingual support isn't a luxury, it's a necessity. Discover how Adiash Co. empowers brands to foster meaningful customer relationships across any language. #CustomerSupport #GlobalBusiness #OutsourcingSolutions
• •Website 'About Us' Snippet: At Adiash Co., we believe that technology and human talent are the cornerstones of exceptional customer service. Inspired by the Japanese spirit of Omotenashi, we are dedicated to anticipating your users' needs and ensuring every interaction is a positive one. Partner with us for support that truly understands.
• •Service Description (Social Media Management): Go beyond simple posting. Our social media management services are designed to build vibrant communities, monitor sentiment, and protect your brand's reputation online. Let Adiash Co. be the friendly, professional voice that engages your audience and drives loyalty.
• •Call to Action: Ready to transform your customer support and create delightful experiences? Connect with the Adiash Co. team today for a consultation.