Brand Tone

Passionate, Knowledgeable, Authentic, Trustworthy, Refined, Appreciative, Inviting, Convivial, Direct, and Informative

Brand Values

• •Quality & Authenticity
• •Enjoyment & Shared Moments
• •Discovery
• •Customer Trust & Convenience
• •Sustainability

Best Practices

• •Emphasize Personal Curation: Continuously highlight that the wines are handpicked and personally tasted. Use phrases like "Our selection, chosen for you," "Personally discovered." This reinforces authenticity and passion.
• •Tell the Story: Whenever possible, weave in details about the winemaker, the region, or the unique production process. This aligns with the value of caring about "the person behind it with their passion and idea."
• •Focus on the Experience: Frame wine drinking not just as consumption but as an enhancement of life's moments – celebrations, relaxation, social gatherings. Use inviting language that speaks to enjoyment and connection.
• •Use Sensory and Evocative Language: Describe the wines in a way that appeals to the senses (aroma, taste, texture) while maintaining a knowledgeable yet accessible tone. Avoid overly technical jargon unless explained.
• •Maintain Clarity and Trust: Ensure all practical information (pricing, shipping, ingredients like sulfites) is clear, transparent, and easy to find, reinforcing the trustworthy aspect of the brand.

Social Perception

A specialized, curated wine retailer run by an enthusiast, focusing on quality and the stories behind the wines.

Copy Examples

• •Welcome to Caffero. Here, every bottle tells a story, personally selected for its authentic character and the passion of its maker. Discover wines that turn moments into memories. Take your time, explore, and find a new favorite to share.
• •Uncork the essence of [Region] with this [Wine Name]. Each sip reveals [dominant flavor notes], a testament to the winemaker's dedication. Perfect for an evening with loved ones or a quiet moment of refined enjoyment. More than just a wine, it's an experience.
• •Just in! ✨ We've personally tasted and couldn't resist adding the [New Wine Name] from [Winery Name] to our collection. Its [unique characteristic, e.g., 'vibrant notes of citrus and a hint of spice'] is a true expression of [Winemaker's philosophy/Region's terroir]. Ready to discover your next off-mainstream gem? Link in bio! #CafferoWines #AuthenticWine #NewDiscovery #WineLovers
• •Your Next Unforgettable Wine Story Awaits...
• •At Caffero, wine is more than a drink; it's a journey. Our founder personally curates each selection, seeking out authentic wines from dedicated vintners who pour their heart into every bottle. We believe in the joy of discovery and the beauty of sharing exceptional wine with good company. Join us in celebrating the craft.