Brand Tone

Approachable and Friendly, Informative and Educational, Modern and Clean, Quality-Conscious, Relaxed and Well-being Focused

Brand Values

• •Quality Assurance
• •Transparency & Education
• •Customer Well-being
• •Legality and Compliance
• •Natural Products

Best Practices

• •Prioritize Clarity and Simplicity: Explain CBD and its benefits in easy-to-understand language, avoiding overly technical jargon. Make information accessible to both new and experienced users.
• •Emphasize Quality and Trust: Consistently mention lab testing, quality sourcing, and compliance with regulations to build and maintain customer confidence.
• •Focus on Well-being and Lifestyle: Frame CBD not just as a product, but as a tool for enhancing relaxation, managing stress, and improving overall well-being. Use aspirational yet relatable language.
• •Maintain a Friendly and Approachable Voice: Engage with the audience through questions, welcoming language, and a helpful demeanor, especially on social media.
• •Ensure Visual and Textual Harmony: The clean, natural, and modern aesthetic of the visual branding should be mirrored in a calm, clear, and positive tone in all written content.

Social Perception

As a Provider of Natural Wellness Alternatives, Trust through Quality Focus, Modern and Accessible CBD Source, Subject to General CBD Market Perceptions

Copy Examples

• •✨ Discover [Strain Name] ✨ Unwind naturally with our newest arrival. Delicate aromas of [aroma 1] and [aroma 2] lead to a sense of calm and serenity. Lab-tested for purity, chosen for you. How do you like to relax with CBD? #PhoenixCBD #NaturalWellness #CBDFrance #Relaxation
• •Feeling stressed? Phoenix CBD offers premium, lab-tested CBD flowers and resins to help you find your moment of peace. Explore our selection, grown with care and compliant with all French regulations. Quality you can trust, for well-being you can feel. Learn more: [Link to website] #BienEtre #CBDQuality #PhoenixFrance
• •Experience the concentrated purity of our [Resin Name] CBD Resin. Carefully extracted to preserve its rich cannabinoid profile, this resin offers a potent way to enjoy the soothing benefits of CBD. Perfect for vaporizing or adding to your favorite infusion for a deeper sense of relaxation. As always, rigorously lab-tested. THC < 0.3%.
• •Did you know? CBD (cannabidiol) is one of many natural compounds found in the hemp plant, known for its potential to promote relaxation without psychoactive effects. At Phoenix CBD, we're passionate about bringing you the finest quality, so you can explore these benefits with confidence. [Link to Blog Post about CBD benefits]
• •Weekend unwind starts now! ✨ Get 15% off all CBD flowers for the next 48 hours. Stock up on your favorites or try something new. Quality, purity, and a little extra peace of mind, from us to you. Use code: RELAX15 at checkout. #CBDSale #PhoenixCBDDeals #BienEtreNaturel