Brand Tone

Practical, stylish, and quality-focused with a friendly and approachable vibe.

Brand Values

• •Quality Craftsmanship
• •Innovative Design
• •Functionality & Versatility
• •Customer Satisfaction
• •Comfort & Style
• •Local Production

Best Practices

• •Highlight the functionality and space-saving features of sofa beds.
• •Use action-oriented language to convey the transformational capabilities of their furniture.
• •Incorporate customer testimonials to reinforce positive perceptions.
• •Emphasize the 'made in Chile' aspect to highlight local craftsmanship.
• •Create visually appealing content for social media platforms, especially TikTok and Pinterest.

Social Perception

Innovative, trendy, and reliable, with a focus on customer satisfaction and modern lifestyle solutions.

Copy Examples

• •"Convert your space into everything you need."
• •"The incredible Lyon sectional sofa bed is the perfect combination of comfort and style."
• •"Convert your sofa into a workspace in seconds."
• •"Smart luxury for your home: the sofa that redefines spaces."
• •"This is not just any sofa... it's the piece of furniture that's revolutionizing TikTok."