Brand Tone

Friendly and Approachable, Authentic and Passionate, Helpful and Informative, Community-Oriented, Modern and Engaging

Brand Values

• •Authenticity
• •Quality
• •Cultural Connection
• •Convenience
• •Customer Satisfaction
• •Community
• •Discovery

Best Practices

• •Develop a Brand Voice Guide: Create a simple internal document outlining key characteristics of the brand voice (e.g., "We are: Friendly, Authentic, Helpful. We are not: Overly formal, Gimmicky, Unreliable"). Include examples of "do's and don'ts."
• •Speak to Your Community, Not Just At Them: Use inclusive language ("we," "us," "you"). Ask questions, encourage interaction, and genuinely engage with comments and messages. Reference shared cultural touchstones respectfully.
• •Prioritize Authenticity and Passion: Let genuine enthusiasm for Asian food and culture shine through. Share stories (e.g., about product origins, founder's inspiration, cultural significance of dishes) to connect on a deeper level. Avoid making claims that can't be substantiated.
• •Educate and Add Value: Frame copy around helping the customer. Whether it's explaining a new ingredient, sharing a recipe, or highlighting the convenience of a product, ensure the content offers tangible value beyond just selling.
• •Adapt, Don't Abandon, Your Tone Across Platforms: While the core tone (friendly, authentic, helpful) should remain consistent, tailor the expression to suit each platform. TikTok can be more playful and fast-paced, while a blog post can be more detailed and informative. The underlying values and personality should still be recognizable.

Social Perception

As a Go-To Source, Cultural Ambassador, Trustworthy, Engaging and Modern, Community Focused

Copy Examples

• •Instagram Post (New Product Arrival): Image: Vibrant flat lay of a new, unique Asian snack. Copy: "Spice up your snack game! 🔥 Our NEW [Product Name] just landed, bringing authentic [Origin Country/Region, e.g., Sichuan, Tokyo] street food vibes straight to your door. Dare to try something deliciously different? 😉 Tap the pic to shop or find it in our 'New Arrivals'! #CNFoods #AsianSnacks #AuthenticFlavors #FoodieAdventure #NewArrival"
• •Facebook Ad (Promoting a Recipe Blog Post): Image/Video: A mouth-watering shot of a completed dish from their blog. Copy: "Craving a taste of home or eager to explore new Asian dishes? 🍜 Our latest blog post shares Grandma's secret recipe for the perfect [Dish Name]! Easy steps, authentic taste guaranteed. Get the full recipe here: [Link] What’s your favorite comfort food from Asia? Share below! 👇 #CNFoodsKitchen #AsianRecipes #HomeCooking #CulturalFood #EasyMeals"
• •TikTok Video Script (Short & Engaging): Visual: Quick unboxing of a "mystery" snack box, taste testing with expressive reactions. Voiceover/Text Overlay: "Can we guess what's in the CN Foods mystery snack box? 🤔 SO. MANY. GOODIES. 🤯 That [Snack Name] crunch is unreal! What Asian snack should we try next? Tell us! #CNFoods #SnackAttack #AsianGroceries #TikTokMadeMeBuyIt #FoodDiscovery"
• •Email Newsletter Snippet (Highlighting Kitchenware): Subject: Unlock Authentic Flavors with the Right Tools! 🥢 Body: "Hey Food Lovers, Ever wonder how to get that perfect sear or expertly steam your dumplings? The secret often lies in the tools! At CN Foods, we don’t just bring you the best ingredients, but also the authentic kitchenware to elevate your Asian cooking experience. From traditional woks to cute bento boxes, explore our collection and bring your culinary creations to life! [Link to Kitchenware Section] Happy Cooking! The CN Foods Team"
• •Website Banner (General Promotion): Image: A collage of diverse, colorful Asian food products. Copy: "Your Journey Through Asia Starts Here. 🍜 Authentic Groceries. Endless Flavors. Delivered. Explore the taste of [Country/Region 1], [Country/Region 2], and more. Shop CN Foods today!"