Brand Tone

Youthful & Trendy, Energetic & Bold, Accessible & Inclusive, Direct & Action-Oriented

Brand Values

• •Trendiness
• •Affordability/Accessibility
• •Self-Expression & Individuality
• •Global Reach
• •Variety

Best Practices

• •Develop a Tone of Voice Guide: Create a simple internal document outlining key characteristics of the brand's voice (e.g., youthful, energetic, confident, inclusive) with do's and don'ts. For example: Do use current slang and emojis relevant to the target audience. Don't use overly formal or complex language.
• •Know Your Audience: Deeply understand the target demographic (likely Gen Z and young millennials interested in fast fashion, streetwear, and Y2K styles). Use language, references, and communication styles that resonate with them. This includes staying updated on their social media habits and lingo.
• •Be Consistent Across All Channels: Ensure the tone used on Instagram matches the website copy, email marketing, and any customer service interactions. This builds a cohesive brand personality.
• •Prioritize Visual-Verbal Harmony: The energetic and trendy tone of the copy should be complemented by equally vibrant and stylish visuals. The copy should enhance the story the images are telling.
• •Empower with Positivity and Inclusivity: Reflect the "everyone can enjoy the beauty of fashion" philosophy in the copy by using inclusive language and focusing on self-expression and confidence. Avoid exclusionary or overly critical tones.

Social Perception

Visually Appealing (on Social Media), Fast Fashion Entity, Emerging Brand, Cautious Optimism/Skepticism

Copy Examples

• •Instagram Post (New Hoodie Collection): Drop Alert! 🔥 Level up your layers with our new hoodie collection. Street style meets max comfort. Don't follow trends, MAKE 'em. Tap to shop & own your look! #Deaguit #HoodstyleTM #StreetwearFashion #NewDrop #StyleYourOwnTrend
• •Website Banner (Y2K Collection): Y2K is BACK & better than ever! ✌️ Blast into the past with a future vibe. Shop the Deaguit Y2K Collection now and serve some serious nostalgia. Your unique style journey starts here.
• •Email Subject Line (Sale Promotion): 🚨 Style Steal! 🚨 Up to 50% OFF Your Fave Deaguit Looks!
• •Product Description (Graphic Tee): More than just a tee, it's a statement. Our [Product Name] graphic tee brings the edge your wardrobe's been craving. Bold design, soft feel – ready to wear on repeat. Style it your way. #DeaguitStreet #ExpressYourself
• •Facebook Ad (General Brand Awareness): Tired of the same old style? 🌍 Deaguit delivers the freshest global street trends right to your door. Affordable. Bold. Uniquely YOU. Style Your Own Trend – Shop Deaguit today!