Brand Tone

Sophisticated, informative, performance-driven, and indulgent.

Brand Values

• •Quality & Efficacy
• •Innovation
• •Health & Well-being
• •Transparency

Best Practices

• •Develop comprehensive brand guidelines outlining brand voice and target audience.
• •Maintain a sophisticated, informative, performance-driven, and indulgent tone.
• •Prioritize high-quality, insightful content.
• •Emphasize transparency regarding ingredients and their effects.
• •Use specific vocabulary to enhance the brand's unique personality.

Social Perception

Emerging & Niche, Curiosity & Skepticism, Health-Conscious & Discerning, Seeking Alternatives, Positive for Indulgence with Benefits

Copy Examples

• •Elevate your focus with our artisanal nootropic chocolate. Experience clarity and sustained energy, naturally.
• •Indulge in guilt-free wellness. Our functional chocolate combines exquisite taste with cognitive enhancement for a balanced mind and body.
• •Unlock your potential. Crafted with premium ingredients, our nootropic chocolates are designed to optimize your daily performance.
• •Discover the future of functional foods. Our innovative blend of chocolate and nootropics offers a delicious path to enhanced well-being.
• •Experience the power of natural nootropics. Our expertly crafted chocolates deliver jitter-free energy and improved focus, all in one delectable treat.