Brand Tone

Value-driven, accessible, and locally relevant for the Brazilian market.

Brand Values

• •Value for Money
• •Convenience
• •Accessibility
• •Local Relevance
• •Trustworthiness

Best Practices

• •Always highlight opportunities for 'parcelamento' (installment payments).
• •Emphasize any available PIX discounts to cater to local payment preferences.
• •Use clear and direct language focused on savings and value.
• •Incorporate culturally relevant references to appeal to the Brazilian market.
• •Maintain a friendly and accessible tone to build trust.

Social Perception

A reliable and affordable online store that understands the needs and preferences of Brazilian consumers, offering convenient payment options and great value.

Copy Examples

• •Aproveite! Parcelamos em até 12x sem juros! (Take advantage! We offer installments up to 12x without interest!)
• •Desconto especial pagando com PIX! (Special discount when paying with PIX!)
• •Qualidade e preço justo, pensados para você. (Quality and fair price, designed for you.)
• •As melhores ofertas em [product category] estão aqui! (The best deals on [product category] are here!)
• •Compre agora e pague depois, sem complicação! (Buy now and pay later, without complications!)