Brand Tone

Approachable & Friendly, Positive & Encouraging, Playful & Magical, Informative & Trustworthy, Inclusive

Brand Values

• •Effectiveness & Results-Driven
• •Quality Ingredients & Formulation
• •Cruelty-Free & Ethical Practices
• •Self-Care & Enjoyment
• •Inclusivity
• •Transparency & Authenticity

Best Practices

• •Embrace the "Magic" (Playfully): Don't be afraid to use words like "magic," "enchantment," "ritual," "sparkle," "glow," but always ground it in the product's real benefits and scientific backing where applicable.
• •Stay Positive and Solution-Oriented: Focus on the positive outcomes and how the products help users feel confident and good about their skin. Frame skincare as an empowering act of self-care.
• •Be Inclusive and Welcoming: Use language that resonates with a diverse audience. Explicitly mention "all skin types, tones, and textures." Highlight LGBTQIA+ ownership where appropriate and authentic.
• •Keep it Approachable and Friendly: Use contractions, ask questions to engage the audience, and maintain a conversational style, especially on social media. Avoid overly technical jargon unless clearly explained.
• •Be Authentic and Transparent: Share the "why" behind the brand and products. Highlight key values like being cruelty-free, vegan, and the passion of the founder. User-generated content and genuine reviews can reinforce this.

Social Perception

Positive & Enthusiastic, Community-Oriented, Trustworthy & Relatable, Effective Problem-Solver

Copy Examples

• •Instagram Post (Product Focus): Ready to unlock your skin's inner sparkle? ✨ Our [Product Name] is packed with [Key Ingredient 1] and [Key Ingredient 2] to gently buff away dullness and reveal your most radiant glow. Skincare isn't a chore, it's your daily dose of magic! 😉 #MakeSkinMagic #GlowUp #CrueltyFreeBeauty
• •TikTok Video Idea (Problem/Solution & Engaging): Visual: Quick shot of common skin concern (e.g., bumpy texture), then transition to smooth, glowing skin after using the product. Voiceover/Text: Tired of [skin concern]? 😩✨ Let a little magic into your routine! Our 10% Glycolic Treatment Tonic is your superhero for [benefit 1, benefit 2, e.g., smoother texture & brighter skin]. All skin types welcome to the glow party! 🏳️‍🌈 #SkinMagic #ProblemSolved #RealResults #LGBTQowned
• •Website Banner (Benefit-driven & Playful): Wave goodbye to dull skin and hello to your most luminous complexion! Discover the Make Skin Magic difference – where science meets enchantment for results you can see and feel. 🌿✨
• •Email Subject Line (Intriguing & Exclusive): 🤫 Psst... Your Skin's Magical Transformation Awaits Inside!
• •Product Description Snippet (Informative & Reassuring): Crafted with love and a touch of magic (plus potent 10% Glycolic Acid and soothing Clover Extract!), our [Product Name] works wonders on [concern 1] and [concern 2]. Gentle enough for regular use, powerful enough to show you what your skin can truly do. Vegan, cruelty-free, and made for *every* skin. 💖