Brand Tone

Approachable, Friendly, Value-Oriented, Confident, Trendy, and Inclusive.

Brand Values

• •Affordability
• •Quality
• •Style and Trendiness
• •Inclusivity
• •Customer Empowerment

Best Practices

• •Speak the Language of Your Audience: Use current, relatable language and relevant hashtags (like #fashiontiktok, #OOTD, #styletip) that resonate with a fashion-conscious, potentially younger demographic.
• •Maintain an Empowering and Positive Voice: Reinforce the 'Know Your Worth' message.
• •Showcase diverse models if inclusivity is a core value.
• •Stay consistent with the brand's focus (e.g., fashion rather than off-topic content).
• •Highlight quality and style alongside affordability in your content.

Social Perception

Customers appreciate the affordable prices and stylish clothing. The brand is perceived as trendy and appealing to a younger audience.

Copy Examples

• •Too Dimes Boutique: Your go-to destination for trendy styles and unbeatable prices!
• •Know Your Worth! Shop our affordable women's boutique clothing and feel confident in your style.
• •We've got something for everyone! Fashion should be accessible to all women, no matter their size or budget.
• •Best quality with the best prices! Discover our latest collection of dresses, tops, and accessories.
• •Step up your style game with our trendy and affordable fashion finds. Shop now and express yourself!