Brand Tone

elegant, sophisticated, and passionate

Brand Values

• •Quality and Craftsmanship
• •Timeless Elegance
• •Authenticity and Storytelling
• •Ethical Sourcing
• •Versatility
• •Empowering Women
• •Family and Relationships

Best Practices

• •Develop a Brand Voice Guide: Document the specific tone (elegant, passionate, sophisticated), key vocabulary (e.g., "timeless," "artisan," "spirited," "ethically harvested"), and stylistic preferences. Share this with anyone creating content.
• •Tell the Story: Consistently weave in elements of the founder's journey, the origin of the pearls, and the artisan craftsmanship to reinforce authenticity and passion.
• •Focus on "Her": Address the target audience directly ("discerning women," "independent-minded women") and highlight how the jewelry complements their spirit and confidence.
• •Emphasize Quality and Exclusivity: Use descriptive language that conveys the high quality of materials and the unique, handcrafted nature of the pieces.
• •Maintain Visual and Textual Harmony: Ensure that the tone of the copy aligns seamlessly with the visual aesthetics of the website and social media, creating a cohesive and immersive brand experience.

Social Perception

high-quality, artisan brand offering unique and timeless pearl jewelry with a personal touch and story

Copy Examples

• •Headline: Discover the Soul of the Sea. Adorn Yourself with Linton Jewelry. Body: Each Linton pearl is hand-selected, a testament to nature's artistry and our unwavering commitment to quality. Experience timeless elegance, crafted with passion.
• •Headline: From Ocean Depths to Exquisite Designs: The Linton Jewelry Journey. Body: Our founder's adventurous spirit and love for timeless beauty are woven into every handcrafted piece. Wear a story as unique as you are.
• •Headline: Effortless Sophistication, Enduring Style. Body: Linton Jewelry offers versatile treasures for the modern woman. Confident, spirited, and always elegant – just like those who wear our pearls.
• •Headline: The Luster of Legacy: Ethically Sourced, Artfully Designed. Body: Embrace the allure of ethically harvested pearls, transformed by artisan hands into jewelry that transcends trends. A Linton piece is an heirloom in the making.
• •Headline: More Than Jewelry. It's a Linton. Body: Experience the passion, the craftsmanship, the timeless allure. Our baroque pearls and unique designs are curated for the discerning woman who seeks the extraordinary in the everyday.