Brand Tone

Romantic, Sentimental, and Youthful

Brand Values

• •Love and Connection
• •Memorable Moments/Storytelling
• •Personalized Expression
• •Affordability/Value
• •Gifting

Best Practices

• •Embrace Emojis and Youthful Language: Consistently use emojis (💖, ✨, 💍, ❤️) and contemporary, slightly informal language that resonates with a younger, social media-savvy audience. Keep slang current but not overly niche to maintain broader appeal.
• •Focus on "The Why" (The Emotion): Every piece of copy should tie back to the emotional core of the brand – love, connection, memories, and special moments. Instead of just describing a ring, describe the feeling of giving or receiving it.
• •Storytelling Over Selling: Frame products within a narrative. "She'll never forget the moment..." or "Imagine their smile when..." This aligns with their stated value of jewelry telling stories.
• •Incorporate User-Generated Content (UGC) Language: Mirror the authentic, excited tone often found in customer posts and TikTok videos. Use phrases like "I'm so in love," "It's so pretty," "The perfect gift." Encourage and feature UGC to reinforce this authentic voice.
• •Maintain a Balance of Aspirational and Accessible: While showcasing beautiful, desirable jewelry, always subtly reinforce the value and attainability, especially for items like "affordable promise rings." This makes the romantic ideal feel within reach for the target demographic.

Social Perception

Largely perceived as a provider of trendy, giftable jewelry, especially promise rings and sentimental items for young couples or best friends. Positive: Many users on platforms like TikTok express excitement and happiness with their purchases, often showcasing them as desired gifts received from partners. Customers on the website praise the meaningfulness of the gifts and service. Inquisitive: There's a notable amount of engagement with users asking how and where to buy the products, indicating interest generated through social media. Emerging Brand Awareness: While there are positive signals, the brand is still relatively new (founded in 2023). Association with Trends: The use of hashtags like #pandora and #disney, and the focus on "promise rings" aligns the brand with popular gifting and jewelry trends among a younger demographic.

Copy Examples

• •Seal your promise with a sparkle ✨ Our new collection is here to tell your unique love story. Because some moments are meant to last forever. #SwaveoLoveStory #PromiseMade
• •More than just a rose, it’s a memory held in time. Surprise her with a Swaveo Forever Rose & a hidden gem 💍. The ultimate 'I love you.' #GiftHerSwaveo #EternalLove
• •Carry your favorite person, pet, or moment right on your heart ❤️ Our projection necklaces turn cherished memories into wearable magic. Just shine a light and see! ✨ #SwaveoMemories #CloseToYourHeart #PhotoJewelry
• •Swaveo: Crafting tiny treasures for your biggest moments. From 'just because' to 'I do,' find the perfect piece to say it all. Let's make memories together. 💖 #SwaveoMoments #JewelryThatSpeaks
• •Your next special moment just got a little sweeter! 😉 Get [X]% off our most loved promise rings and forever rose boxes. Spoil your bestie or your bae (or yourself!). Ends soon! ⏳ #SwaveoSale #TreatYourself #AffordableLuxury