Brand Tone

Aspirational, Enthusiastic, Elegant, and Customer-Centric

Brand Values

• •Passion for Fashion
• •Quality
• •Customer Satisfaction & Care
• •Elegance & Femininity
• •Uniqueness
• •Trend Awareness

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Aspirational, Enthusiastic, Elegant, Customer-Centric) and values (Passion, Quality, Uniqueness, etc.). Include examples of "do's and don'ts" for language, specific keywords (e.g., "curated," "exclusive," "discover," "elegance"), and sentence structure. This should be shared with anyone creating content.
• •Focus on "Her": Write copy that speaks directly to the target customer – the fashion-conscious woman seeking to express her uniqueness and elegance. Use "you" and "your" to make it personal. Emphasize benefits like how the clothes will make her feel (e.g., "confident," "unique," "stylish").
• •Maintain Enthusiasm with Sophistication: While being enthusiastic, avoid overly casual slang or overly aggressive sales language that might detract from the elegant and sophisticated image. Balance excitement with refined language.
• •Storytelling around Passion and Curation: Weave in the brand's origin story of passion for fashion and the careful curation process. This reinforces the values of expertise and a genuine love for style, making the brand more relatable and trustworthy.
• •Consistent Language Across Platforms (even if multilingual): While the primary language is Italian, if targeting any English-speaking audience or for internal brand consistency, ensure the core message, tone, and key descriptive words translate effectively and maintain the same aspirational and elegant feel. Ensure all translations are high quality and culturally nuanced. If there are discrepancies in information (like store location), ensure this is harmonized across all platforms.

Social Perception

A fashion destination for current fashion and specific designer items, primarily targeting an Italian-speaking audience. Engaged and interested audience with positive interactions on social media, viewing the brand as a source for current fashion and specific designer items. The brand needs to harmonize information across platforms.

Copy Examples

• •Headline: Step into Your Spotlight. Discover the New Collection at Angela Desiato Boutique. Body: Elegance redefined. Explore curated pieces from Liu Jo, Pinko, and more – designed for the woman who owns her style. Shop now and embrace your unique allure. Call to Action: Discover More
• •Headline: Passionately Curated, Exclusively Yours. Angela Desiato Boutique. Body: From timeless classics to the latest trends, find the quality and style that speak to you. Our new arrivals are here to inspire your next unforgettable look. Call to Action: Shop New Arrivals
• •Headline: Feel Unique. Feel Beautiful. Feel Angela Desiato Boutique. Body: We believe fashion is an expression of your inner self. Let our carefully selected garments and accessories help you tell your story with confidence and grace. Call to Action: Explore Collections
• •Headline: The Art of Italian Elegance – Delivered to Your Wardrobe. Body: Experience the thrill of new season styles! Angela Desiato Boutique brings you the finest in contemporary fashion, chosen with an eye for detail and a heart for style. Call to Action: Visit Our E-Boutique
• •Headline: Your Journey to Unforgettable Style Starts Here. Body: Don't just follow trends, set them. At Angela Desiato Boutique, discover pieces that enhance your individuality and elevate your everyday. Fall in love with fashion all over again. Call to Action: Get Inspired