Brand Tone

Modern & Stylish, Creative & Inspirational, Enthusiastic & Engaging, Accessible & Solution-Oriented

Brand Values

• •Innovation
• •Quality
• •Aesthetics & Design
• •Customer Creativity & Personalization
• •Functionality

Best Practices

• •Prioritize Visual Storytelling: Continue to use high-quality images and videos showcasing the lights in diverse, aspirational settings. Encourage and feature user-generated content to build community and authenticity.
• •Emphasize Customization and Creativity: Consistently use language that empowers customers to be designers of their own spaces. Highlight the modularity and flexibility of the lighting systems.
• •Maintain a Consistent "Nordic Design" Thread: Reference the clean, modern, and functional aspects associated with Nordic design in product descriptions and marketing materials.
• •Be Transparent and Solution-Oriented with Product Information: Clearly communicate what's included with each kit, any specific installation requirements (e.g., need for an electrician, IP ratings for specific environments), and offer easily accessible support and FAQs. Address customer feedback constructively.
• •Ensure Cohesive Messaging Across All Platforms: Review social media content, particularly on platforms like TikTok, to ensure all posts align with the core brand identity focused on lighting solutions. Avoid unrelated topics (like the cryptocurrency hashtags) that can confuse the audience and dilute brand messaging. Ensure that the language used (e.g., Norwegian, English) is appropriate for the target audience of each specific post or platform.

Social Perception

Generally positive, perceived as a stylish upgrade. Some concerns about price/value, installation (missing components, DIY aspect), durability in specific environments, and potential brand dilution from unrelated social media content.

Copy Examples

• •Headline: Transform Your Space. Define Your Style. Body: Beyond illumination. Nordic Hex lights are a statement. Design your unique constellation, from vibrant garage hubs to inspiring studio setups. Modern. Modular. Made for you. #NordicHex #HexagonLights #LEDinnovation #DesignYourSpace
• •Headline: Unleash Your Inner Designer. Body: Why settle for ordinary? With Nordic Hex, you’re the artist. Our easy-to-assemble hexagon LED panels empower you to craft a lighting masterpiece that’s as unique as your vision. Bright ideas, brilliantly delivered. #CreativeLighting #NordicDesign #DIYlighting #HomeAmbiance #ModernHome
• •Headline: The Future of Light is Modular. And It’s Spectacular. Body: Step into a world of customizable brilliance. Nordic Hex offers cutting-edge LED hexagon lighting that adapts to your needs – be it a pro-grade workshop, an immersive gaming den, or a chic living area. Experience the glow-up. Shop now at nordichex.no! #LEDtechnology #SmartLighting #InteriorDesignInspo #GamingSetup #WorkshopLights
• •Headline: See Every Detail. Fuel Every Passion. Body: Whether you're perfecting a project in the garage, streaming your latest game, or showcasing your art, Nordic Hex delivers unparalleled clarity and style. Our high-lumen hexagon lights create the perfect, shadow-free environment. What will you illuminate? #BrightLights #TaskLighting #GarageGoals #StudioDesign #NordicHexagon
• •Headline: Nordic Design. Your Vision. Limitless Possibilities. Body: Inspired by minimalist Nordic aesthetics, engineered for maximum impact. Our hexagon lighting systems offer endless configurations to perfectly match your space and style. Free worldwide shipping. Create your masterpiece today! #HexLights #MinimalistDesign #HomeDecor #CustomLighting #NordicStyle