Brand Tone

Practical & Informative, Stylish & Modern, Confident & Reassuring, Travel-Oriented & Adventurous

Brand Values

• •Functionality & Practicality
• •Quality & Durability
• •Thoughtful Design & Style
• •Organization
• •Sustainability
• •Customer-Centricity

Best Practices

• •Develop a Brand Voice Chart: Create a document that clearly outlines the brand's personality traits, do's and don'ts for language, and examples of the tone in action. This should include the core values: practical, stylish, high-quality, organized, and travel-focused.
• •Prioritize Clarity and Function: Always explain the practical benefits and features of the products clearly and concisely, reflecting the brand's value of functionality. Avoid overly technical jargon unless explaining a specific material benefit.
• •Infuse Style in Descriptions: Use evocative yet straightforward language to describe the modern aesthetic and quality materials. Words like "sleek," "contemporary," "durable," "premium," and "thoughtfully designed" align with the brand's image.
• •Maintain a Confident and Empowering Tone: Position the products as solutions that help travelers feel more organized, prepared, and stylish on their journeys. The tone should reassure customers of the product's quality and reliability.
• •Ensure Consistency Across All Channels: Whether it's website copy, social media posts, product descriptions, or customer service interactions, the tone should remain consistent. Regularly review content to ensure it aligns with the established brand voice and values.

Social Perception

Positive, Reliable, Innovative (for specific features). The brand is seen as providing products that enhance the travel experience by offering convenience and style.

Copy Examples

• •Headline: Travel Smarter, Not Harder. Your Gear, Perfectly Organized. Body: Stop the travel chaos. Our [Product Name, e.g., City Hopper Travel Bag] is designed for the modern explorer who values seamless journeys. Pack everything in its place and navigate your adventures with effortless style.
• •Headline: Built to Explore. Designed to Impress. Body: From weekend getaways to global expeditions, the 92nd Supply [Product Name, e.g., Washroll Toiletry Bag] combines rugged durability with a sleek, contemporary look. High-quality materials meet intelligent design – because your adventures deserve the best.
• •Headline: Your Essential Travel Companion. Always Ready, Always Stylish. Body: Never rummage through your bag again. The 92nd Supply [Product Name] offers smart compartments and a design that keeps you effortlessly organized on the go. Travel confidently, arrive in style.
• •Headline: More Journey, Less Hassle. Body: We believe your travel gear should simplify your adventures. That's why our [Product Name] focuses on intuitive functionality, durable materials, and a timeless aesthetic. Pack up, head out, and enjoy every moment.
• •Headline: Discover the Art of Organized Travel. Body: At 92nd Supply, we craft travel essentials that blend thoughtful functionality with modern style. Experience the difference that intelligent design and quality materials make on your next trip.