Brand Tone

Encouraging, positive, direct, and value-driven.

Brand Values

• •Opportunity/Empowerment
• •Affordability/Value
• •Style & Confidence
• •Entrepreneurship/Side Hustle Focus

Best Practices

• •Prioritize "You" and Benefits: Focus copy on what the customer or affiliate gains (e.g., "EARN 15% COMMISSION," "feel confident and stylish," "prices that won't break the bank").
• •Maintain an Encouraging and Positive Voice: Use uplifting language, especially when promoting the affiliate/ambassador program (e.g., "ZERO PRESSURE," "Excellent training").
• •Emphasize Value and Affordability Consistently: Regularly highlight the budget-friendly aspect of the products in descriptions, posts, and ads.
• •Use Clear, Direct, and Action-Oriented Language: Employ straightforward terms and clear calls to action (e.g., "Become KaBling Affiliate," "Shop now," "Join our Affiliate Program").
• •Use the "Icon Our Reviews" section more prominently once populated.

Social Perception

A gateway to affordable style and an easy-to-join earning opportunity.

Copy Examples

• •EARN 15% COMMISSION as a KaBling & Things Affiliate! Zero pressure, no minimums!
• •Feel confident and stylish without breaking the bank. Shop our affordable jewelry!
• •Become a KaBling & Things Ambassador and earn up to 50% commission! Excellent training provided.
• •ANGEL KEYCHAIN BN5624 - $5.00 USD
• •Refer a friend, get a gift! Share the KaBling love.