Brand Tone

Artistic & Passionate, Resilient & Personal, Cultured & Traditional (with a contemporary twist), Elegant & Refined, Quietly Confident

Brand Values

• •Artistic Heritage & Craftsmanship
• •Resilience & Perseverance
• •Authenticity & Originality
• •Beauty & Aesthetics
• •Cultural Fusion

Best Practices

• •Develop a Brand Story Bible: Document Judy Abdelky's journey, the brand's origins, core artistic influences (Islamic tradition, contemporary style, mentorship by Youssef Abdelké), and key turning points. This ensures anyone writing for the brand understands the foundational narrative and can weave it in authentically.
• •Create a Lexicon of Brand Words: Identify keywords and phrases that resonate with the brand's tone and values (e.g., "heritage," "resilience," "hand-painted," "artistry," "contemporary," "tradition," "vibrant," "elegant," "unique," "crafted"). Conversely, list words or tones to avoid (e.g., overly casual slang, generic marketing hype, overly technical jargon unless explaining a process).
• •Emphasize the "Why" Behind the Art: Connect the products back to the artist's passion, cultural roots, and personal journey. Copy should not just describe *what* the product is, but *why* it exists and what makes it special – the story, the tradition, the resilience.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy aligns with the visual aesthetic of the website and social media – which is artistic, elegant, and showcases the handmade quality. The language should complement the visuals, not clash with them.
• •Speak from the Artist's Perspective (Implicitly or Explicitly): Even if not always writing in the first person, the copy should feel like it's coming from a place of genuine artistic passion and personal investment. This reinforces authenticity and connects with an audience that values unique, artist-driven creations. Use "Atelier Abdelky" or "Judy Abdelky" to maintain this connection.

Social Perception

Appreciation for Artistry, Connection to the Artist's Story, Perceived as High Quality & Unique, Niche Appeal

Copy Examples

• •From the heart of Damascus, reimagined in Amsterdam. Each hand-painted tile carries a story of resilience and a dedication to timeless artistry. Discover the [New Tile Name] – where ancient tradition meets a vibrant, contemporary spirit. #AtelierAbdelky #HandPaintedTiles #CeramicArt #SyrianArt #AmsterdamDesign #ArtisanMade
• •Atelier Abdelky: Weaving heritage into every tile. Born from a passion for Syrian artistic traditions and tempered by a journey of resilience, each ceramic piece is a testament to the enduring power of art. Explore the story behind the craft.
• •Blooms that tell a story. Our [Floral Collection Name] tiles capture the delicate beauty of nature, meticulously hand-painted with a nod to rich Islamic artistic motifs, yet infused with a bold, contemporary palette. Bring a touch of enduring elegance and vibrant artistry into your space. Each piece is a unique creation, a whisper of tradition in modern form.
• •Dear Art Lover, The journey of art is one of constant evolution and rediscovery. At Atelier Abdelky, we're thrilled to unveil our latest collection, [Collection Name], a series born from [brief inspiration/story]. Alternatively: Commissions are now open for bespoke ceramic murals that tell *your* unique story. Inspired by a rich heritage and crafted with contemporary passion, each piece is designed to bring a unique soul to your space. Explore the new arrivals / Discuss your vision with us. Warmly, Judy Abdelky, Atelier Abdelky
• •More than just tiles, it's a narrative in ceramic. Atelier Abdelky murals blend the disciplined beauty of traditional Islamic patterns with a fresh, irreverent, and colourful contemporary vision. Transforming spaces with art that speaks of heritage and resilience. [Link to website/commissions page] #CeramicMural #ArtisticInteriors #HandmadeDecor #AtelierAbdelky #CulturalArt