Brand Tone

Inspirational, reverent, practical, and friendly. The tone balances faith-based inspiration with practical reassurance.

Brand Values

• •Faith-centric
• •Appreciation of Beauty
• •Inspiration
• •Quality & Practicality
• •Generosity/Community Engagement

Best Practices

• •Maintain a consistent tone of reverence and inspiration when discussing faith-related aspects.
• •Balance faith-based messaging with practical product descriptions, highlighting functionality and benefits.
• •Use inclusive language that appeals to a broad audience while staying true to the brand's faith-based foundation.
• •Incorporate visually appealing imagery that reflects the beauty of creation.
• •Encourage engagement through contests, giveaways, and community-building initiatives.

Social Perception

OtterFocus aims to be perceived as a faith-based brand that inspires awe and wonder through photography while providing practical, high-quality products. It seeks to cultivate a community of like-minded individuals who appreciate beauty, faith, and the divine presence in everyday life.

Copy Examples

• •"Capture the beauty and wonder of the world as a reflection of God's creation with our premium photography prints."
• •"Our Fall-Proof / Theft-Proof Camera Wrist Straps provide security and peace of mind, allowing you to focus on capturing the perfect shot."
• •"Discover the divine presence in all aspects of life through the lens of faith. Explore our collection of inspiring photobooks."
• •"Sign up for our newsletter and receive exclusive deals and exciting contests & giveaways. Be inspired and connect with our community."
• •"Belongs to God Magazine: A testament to faith and devotion. Get your free digital copy today."