Brand Tone

Sophisticated, whimsical, fashion-forward, joyful, and ethically conscious. Accessible luxury.

Brand Values

• •Style & Fashion: Elevating pet accessories to be fashion statements.
• •Individuality & Uniqueness: Offering products that help pets and owners express themselves.
• •Joy & Happiness: Connecting their products with the joy pets bring and the pleasure of 'shiny things'.
• •Ethical Considerations: Use of eco-friendly, synthetic materials.
• •Quality & Craftsmanship: Implied through terms like 'iconic collection' and 'exquisite craftsmanship.'

Best Practices

• •Highlight Ethical Luxury: When mentioning materials, always pair the 'eco-friendly' or 'synthetic leather' aspect with the luxurious feel (e.g., 'ethically chic,' 'conscious luxury,' 'kind to the planet, beautiful on your pet').
• •Focus on the Pet's 'Shining' Personality: Frame products as tools for pets to express their individuality and 'shine,' appealing to the owner's desire to celebrate their pet's unique character.
• •Emphasize the 'MarsMail' brand's unique and memorable quality, suggesting something special or 'out of this world' for pets.
• •Showcase modern design and ethical materials to appeal to pet owners who want the best for their companions.
• •Consistently reinforce the brand's position at the intersection of pet products and fashion, aiming to provide accessories that are chic and on-trend.

Social Perception

A unique, stylish, and ethical brand that offers high-quality, fashion-forward pet accessories. It's perceived as a brand that allows pet owners to express their pet's individuality and celebrate the joy they bring.

Copy Examples

• •A journey to Mars, recording shining moments.
• •As a fashion pet brand, MarsMail combines jewelry design with pet products...
• •Joyful and modern design philosophy.
• •Unique Pet, Unique moment.
• •MarsMail products effortlessly elevate your pet's style, turning your pet into a shining star.