Brand Tone

Caring, Passionate, Quality-Conscious, Trustworthy, User-Focused, Practical, Friendly, and Approachable

Brand Values

• •Love for Animals
• •Quality and Durability
• •User-Centric Design
• •Trust and Authenticity
• •Customer Satisfaction
• •Innovation and Development

Best Practices

• •Always Prioritize the "Heart for Dogs": Every piece of copy should, explicitly or implicitly, reflect a genuine care and understanding of dogs and their owners.
• •Emphasize Quality and Durability: Use words that convey strength, longevity, and premium materials, backing up the brand's core promise.
• •Maintain a Friendly and Approachable Voice: Write as if you're talking to a fellow dog lover. Be open, helpful, and enthusiastic.
• •Show, Don't Just Tell, the User-Focus: Highlight how product features benefit both the dog (comfort, safety) and the owner (ease of use, reliability).
• •Incorporate the Founder's Story and Values: Subtly weave in elements of the brand's origin and the personal commitment to product testing to build trust and authenticity.

Social Perception

The brand aims to be perceived as a caring, high-quality provider of dog accessories, founded by a genuine dog lover who prioritizes durability and practical design. Customers likely perceive Don Lorino as a specialized, perhaps niche, brand focusing on premium, reliable dog products, particularly those who have interacted with their customer service or experienced the product quality. The Scandinavian origin (Stockholm-based) might also contribute to a perception of design quality and reliability.

Copy Examples

• •Don Lorino: Crafted with love, tested by paws. Discover durable, stylish gear for your best friend.
• •Adventure-proof and oh-so-comfy! Our [Collar Name] is made with premium, long-lasting materials because we believe your dog deserves the best. Designed in Stockholm, approved by our own furry experts.
• •What's your dog's favorite way to play? 🐾 At Don Lorino, we're all about making those moments even better with gear that's built to last and designed with heart. #DonLorinoDogs #QualityDogGear #WithAHeartForDogs
• •Spoil Your Pup! Quality Picks Tested by Our Own Four-Legged Family.
• •It started with a simple wish: better, stronger, and more beautiful accessories for our beloved dogs. Don Lorino was born from that passion, bringing Stockholm-designed quality to pups and their people.