Brand Tone

Empowering & Supportive, Friendly & Approachable, Helpful & Educational, Inspiring & Motivational, Modern & Trendy, Positive & Energetic

Brand Values

• •Creativity
• •Simplicity & Ease of Use
• •Empowerment
• •Quality & Professionalism
• •Community
• •Accessibility

Best Practices

• •Create a "Tone of Voice" Guide: Document the identified brand tone attributes (empowering, friendly, helpful, etc.) with do's and don'ts and example phrases. This serves as a reference for anyone creating content.
• •Know Your Audience Deeply: Understand their pain points, aspirations, and the language they use. Tailor copy to resonate with them while staying true to the brand's core personality.
• •Be Consistent Across All Channels: While the level of formality might slightly vary (e.g., TikTok vs. Email), the core personality and values should remain consistent. A user should feel they are interacting with the same brand, regardless of the platform.
• •Use "Creator-Centric" Language: Focus on the user's benefit and how the products empower them. Use "you" and "your" frequently. Emphasize solutions to their challenges (e.g., saving time, improving aesthetics, boosting engagement).
• •Review and Refine Regularly: Periodically review existing copy and new content to ensure it aligns with the defined tone. Gather feedback and be open to evolving the tone slightly as the brand grows, without losing its core essence.

Social Perception

Positive, Helpful Resource, Trustworthy, Community-Focused, Modern and Aesthetically Pleasing

Copy Examples

• •✨ Stop the scroll & say HELLO to your new favorite Canva templates! ✨ We just dropped a fresh collection designed to make your feed pop and your engagement soar. Ready to spend less time designing and more time creating? Tap the link in bio to grab yours! #CanvaTemplates #SocialMediaGlowUp #BabeltDesign #ContentCreator
• •Hey [Creator Name], feeling stuck in a design rut? 🤔 Don't worry, we've all been there! This week's quick tip: Try using a consistent filter on all your Instagram photos to create a cohesive and professional look instantly! P.S. Our Lightroom presets can make this super easy 😉. Keep shining! Vale & The Babelt Team
• •Canva hack you NEED to know! 🤫 Watch 'til the end to see how to level up your Stories game in under 60 seconds! 🔥 Tag a creator friend who needs this! #CanvaTips #TikTokTutorial #DesignHacks #BabeltDesign #SocialMediaManager
• •Dream it, plan it, achieve it! 🚀 Our new Digital Creator's Planner is more than just a schedule – it's your roadmap to success. Packed with goal trackers, content calendars, and inspo pages, all beautifully designed to keep you motivated and organized. Get ready to conquer your creative goals! #DigitalPlanner #CreatorLife #GetOrganized #BabeltDesign
• •Tired of spending hours on social media graphics? 😫 Get back to what you do best and let us handle the design! Our professionally crafted Canva templates are super easy to customize, helping your small business look stunning online without breaking the bank. Learn more and browse templates: [Link] #SmallBizSupport #SocialMediaMarketing #CanvaLove #BabeltDesign