Brand Tone

Trendy, Feminine, Direct, Approachable and Engaging (on TikTok), Helpful and Reassuring (on Website)

Brand Values

• •Fashionability/Style: Offering trendy and up-to-date women's clothing is a core value.
• •Quality (Claimed): The FAQ states a commitment to "alta qualidade com preços justos e competitivos" (high-quality products with fair and competitive prices).
• •Customer Satisfaction: The website emphasizes a commitment to customer satisfaction and providing a good shopping experience.
• •Accessibility/Convenience: Offering online shopping, various payment methods, and free shipping across Brazil points to a value of convenience for the customer.
• •Trustworthiness (Claimed): Emphasis on being a "100% confiável" (100% reliable) store with secure payment systems.

Best Practices

• •Know Your Audience Deeply: Understand the language, slang (if appropriate), aspirations, and social media habits of your target Brazilian female audience. Tailor your communication to resonate with them.
• •Stay Current with Trends (Language & Style): Fashion is fast-moving, and so is the language around it. Keep an eye on current fashion buzzwords, popular hashtags, and influencer communication styles in Brazil, incorporating them authentically.
• •Emphasize Visual-Driven Language: Since fashion is highly visual, use descriptive words that help customers imagine wearing the clothes. Highlight key features, fits, and fabrics in a concise and appealing way (e.g., "toque macio" - soft touch, "caimento perfeito" - perfect fit).
• •Maintain a Positive and Confident Voice: The copy should exude confidence in the products and inspire confidence in the wearers. Use upbeat language and empowering (but not cliché) statements.
• •Be Consistent Across All Channels, but Adapt the Format: While the core tone (trendy, feminine, direct) should remain the same, adapt the style and length of the copy for each platform. TikTok captions will be shorter and more emoji-heavy than an email newsletter or website product description, but the underlying brand personality should shine through.

Social Perception

Current, stylish, and relatable to a fashion-conscious audience. Awareness of the importance of customer feedback in the Brazilian market.

Copy Examples

• •Instagram Post (New Arrival - Dress): ✨ Ready for the weekend? ✨ Our new [Dress Name] just dropped and it's everything you need for a stunning look! Perfect fit, incredible style. Shop now via link in bio! #MaviStoreBR #NewCollection #WeekendVibes #FashionBrazil
• •TikTok Video Caption (Styling a Bodysuit): Obsessed with this look! 😍 Our [Bodysuit Name] is super versatile – dress it up or down! How would you style it? Let us know! 👇 Get yours at mavistorebr.com #MaviStoreBR #StyleHack #BodyLovers #ModaFeminina #TikTokFashion
• •Website Banner (Promotion): 🔥 HOT SALE! 🔥 Up to 30% OFF on selected items + FREE SHIPPING all over Brazil! Don't miss out – refresh your wardrobe with Mavi Store BR today! Shop Now -> [Link]
• •Email Subject Line (Targeting existing customers): 👑 Hey Fashionista! Your Next Favorite Look is Here... (Email body highlighting personalized recommendations or new arrivals based on past purchases)
• •Instagram Story (Interactive Poll): (Image of two different tops) Which one is your vibe for tonight? 🤔 [Top A] or [Top B]? Vote now & find them both on mavistorebr.com! ✨ #MaviStoreBR #OOTN #FashionPoll #ShopTheLook