Brand Tone

Empathetic and Sentimental, Comforting and Supportive, Appreciative and Aspirational (for non-memorial gifts), Direct and Informative (on website product/policy pages)

Brand Values

• •Memorialization and Remembrance
• •Emotional Connection
• •Customer Satisfaction and Support
• •Quality Craftsmanship
• •Affordability

Best Practices

• •Prioritize Empathy: Always approach copywriting with understanding and sensitivity, especially given the memorial nature of many products. Use soft, comforting language.
• •Focus on Emotional Storytelling: Share or encourage user-generated stories that highlight the emotional impact of the products. This aligns with the successful TikTok strategy.
• •Use "You" and "Your": Address the customer directly to create a personal and caring connection (e.g., "You'll always be with your fur baby").
• •Highlight the "Keepsake/Memorial" Aspect Subtly but Consistently: Even when describing features, gently weave in the purpose of remembrance and lasting tribute. Words like "immortalize," "cherish," "forever" are key.
• •Maintain a Balance: While empathy is crucial, ensure clarity and directness in product descriptions, FAQs, and customer service communications to build trust and manage expectations effectively.

Social Perception

Positive Customer Experiences, Emotionally Resonant, Gift-Worthy, Some Skepticism (General Online)

Copy Examples

• •Keep their memory shining bright. Our Custom Celestial Balls capture the unique spirit of your beloved fur baby, a timeless tribute to the paw prints they left on your heart. Create a lasting memorial.
• •Hold onto precious memories. Our Celestial Balls offer a gentle way to remember and honor a loved one, beautifully engraved to keep their light with you, always.
• •Cherish the miracle of new life. Capture the very first glimpse of your little star with a personalized Ultrasound Celestial Lamp – a glowing keepsake for a lifetime of love.
• •More than a gift, it’s a feeling. Give a Custom Celestial Ball and show them how much they mean with a personalized token of affection that lights up their world.
• •Carry their love with you, wherever you go. Our elegant Urn Pendants provide a discreet and beautiful way to keep your cherished companion close to your heart.