Brand Tone

Informative, reassuring, and enthusiastic about the hobbyist aspect, while being mindful of the potential negative connotations of the word 'vício'.

Brand Values

• •Security
• •Customer Satisfaction
• •Enthusiasm for Hobbies
• •Transparency
• •Quality

Best Practices

• •Emphasize secure shopping and build trust with customers.
• •Acknowledge the potential negative connotations of the term 'vício' but clarify the hobbyist context.
• •Utilize customer reviews to showcase positive experiences.
• •Maintain a clear and informative tone when describing products and services.
• •Focus on the enjoyment and benefits of the hobby.

Social Perception

A trusted and reliable source for hobby-related products, with a focus on secure transactions and customer satisfaction. The brand also aims to educate about responsible engagement with digital hobbies.

Copy Examples

• •Shop securely and explore our wide selection of [product category]!
• •At Vício Virtual, we understand your passion. Discover quality products for your favorite hobby.
• •Read what our customers are saying! [Link to reviews]
• •Your satisfaction is our priority. Enjoy a secure and hassle-free shopping experience.
• •Explore the world of [specific hobby] with Vício Virtual. Find everything you need to fuel your passion!