Brand Tone

Professional and Expert, Quality-Oriented, Customer-Centric and Trustworthy, Traditional yet Modern, Enthusiastic and Passionate

Brand Values

• •Quality and Precision
• •Expertise and Professionalism
• •Customer Satisfaction and Trust
• •Heritage and Innovation
• •Personalization and Style
• •Passion for Vision

Best Practices

• •Prioritize "Sehkultur" (Seeing Culture): Infuse copy with a sense of passion for vision, discovery, and the experiences good optics enable. Go beyond just product features to talk about the joy of clear sight and exploration.
• •Balance Heritage with Modernity: Reference the long-standing tradition and trust ("Seit 1887") while using language that reflects current technology, performance, and contemporary customer needs.
• •Emphasize Expertise and Quality: Consistently use terms that denote precision, high-performance, craftsmanship, and the knowledge of the Volz Optik team. Highlight the quality of the brands offered.
• •Maintain a Professional and Trustworthy Voice: Ensure all communication is clear, informative, and instills confidence. Highlight guarantees, expert advice, and commitment to customer satisfaction.
• •Speak to the Discerning Enthusiast: Tailor language to an audience that values performance, durability, and expert knowledge for their outdoor and observational pursuits. Use terminology that resonates with birdwatchers, hunters, and nature lovers, while remaining accessible.

Social Perception

Well-established, reputable optician with a focus on quality service and products. Positive customer experiences with store design and professional service. Appeals to a discerning customer base interested in quality and performance.

Copy Examples

• •Headline for a new binocular range: "Since 1887, Volz Optik has brought clarity to your vision. Discover the [New Binocular Model] – Precision optics for your next adventure."
• •Product description snippet for high-end spotting scope: "Experience the world in breathtaking detail. The [Scope Name], curated by Volz Optik, offers unparalleled optical performance and robust Swiss craftsmanship, ensuring every observation is unforgettable. Our experts are here to guide you to your perfect view."
• •About Us blurb for the online shop: "shop.volz.ch brings Volz Optik Thun's century-long commitment to 'Sehkultur' directly to you. Explore our handpicked selection of premium binoculars and spotting scopes, backed by expert advice and our unwavering dedication to your satisfaction."
• •Email subject line for a promotion: "Volz Optik Exclusive: Enhance Your Outdoor Pursuits with Precision Clarity."
• •Call to action on a product page: "Invest in Your Vision. Speak with a Volz Optik specialist today to find the ideal optics for your passion."