Brand Tone

Edgy, Alternative, Passionate, Informative

Brand Values

• •Individuality & Self-Expression
• •Cultural Appreciation
• •Quality Materials
• •Authenticity (aspired)

Best Practices

• •Storytelling is Key: Weave the inspiration behind the designs (cultural, mythological) into product descriptions, social media posts, and "About Us" content to reinforce brand values. The language should enhance the mood created by the images and videos.
• •Transparency in Quality: When discussing materials, be direct and informative, as seen in the current FAQ. Highlighting quality helps build loyalty.
• •Use Edgy and Alternative Visuals: Maintain a consistent aesthetic on social media that resonates with the target niche, focusing on gothic, viking, and alternative styles.
• •Showcase Individuality and Self-Expression: Highlight how the jewelry allows customers to express their unique personality and stand out.
• •Address Customer Concerns: Be proactive in addressing common concerns about online jewelry purchases, such as quality, shipping, and authenticity.

Social Perception

Intrigued & Interested (Potential Customers), Cautious (Broader Online Sentiment), Visually Appealing to Target Niche, Developing Trust

Copy Examples

• •"Unleash your inner Viking with our meticulously crafted Mjolnir pendant, forged from durable stainless steel."
• •"Embrace the darkness with our Gothic-inspired skull rings, a symbol of rebellion and individuality."
• •"Our Sterling Silver 925 pieces are designed to last, avoiding cheap alloys that can irritate your skin. Quality you can trust."
• •"Express your unique style with our alternative jewelry collection. Find the perfect piece to reflect your personality."
• •"Wear your rebellion. #EyeOfProvidence #SymbolicJewelry #UlikingArtifacts #AlternativeStyle #MeaningfulAdornment"