Brand Tone

Conscious & Informed, Empowering & Positive, Passionate & Sincere, Modern & Clean, Approachable & Mindful

Brand Values

• •Sustainability: Prioritizing eco-friendly materials (like ECONYL®, organic cotton) and practices.
• •Ethical Production: Ensuring fair labor practices, safe working conditions, and transparency in the supply chain.
• •Conscious Consumerism: Encouraging thoughtful purchasing decisions that reject fast fashion.
• •Empowerment: Supporting women to feel strong, confident, and aligned with their values.
• •Transparency: Being open about their processes and materials.
• •Quality & Durability: Implied by the focus on sustainable materials and ethical production, suggesting products are made to last. The jewelry warranty also supports this.
• •Everyday Enhancement (from Pinterest): Designed to make the everyday a little more interesting, suggesting a value placed on elevating daily life through thoughtful products.

Best Practices

• •Lead with Values: Always circle back to your core principles of sustainability, ethics, and empowerment. Let these guide the message. For example, instead of just saying "comfortable leggings," say "leggings crafted from sustainable materials for ultimate comfort and peace of mind."
• •Use Empowering Language: Employ words that inspire action, confidence, and positivity. Focus on what the customer gains (e.g., "feel empowered," "make an impact," "choose consciously") rather than what they lack.
• •Be Transparent and Specific: Avoid vague claims. If you use ECONYL®, say so. If your factories are fair-trade certified (if applicable), mention it. Specificity builds trust and reinforces your conscious and informed tone.
• •Maintain a Hopeful & Positive Outlook: While addressing serious issues like fast fashion's impact, frame your brand as part of the solution. The tone should be optimistic and action-oriented, not guilt-inducing.
• •Speak to Your "Why": Consistently communicate the reason "Unchoose" exists – to offer a better alternative and to shift an industry. This "why" is the heart of your brand story and should resonate in all copy, creating a sincere and passionate connection.

Social Perception

A niche brand appealing to consumers prioritizing ethical and sustainable choices, with a positive association with values. Its success hinges on authentic communication and demonstration of these values, awaiting broader recognition and building trust through verifiable actions.

Copy Examples

• •Headline: Unchoose Fast Fashion. Choose Lasting Impact. Body: Your choices have power. Our activewear isn't just designed for movement; it's crafted for a movement. Made with sustainable ECONYL® regenerated nylon and the softest organic cotton, each piece supports a healthier planet and fairer practices. Feel good, inside and out. Call to Action: Discover Conscious Activewear
• •Headline: Strength in Sustainability. Power in You. Body: Elevate your workout and your values. Unchoose activewear is ethically made to empower your every move and support a kinder world. Experience the difference of materials that care for your skin and the earth. Call to Action: Shop Ethical Styles
• •Headline: Wear the Change You Want to See. Body: It’s more than just activewear; it’s a statement. By choosing Unchoose, you’re supporting fair wages, eco-friendly materials, and a future where fashion doesn’t cost the Earth. Join us in making a difference, one beautiful piece at a time. Call to Action: Explore Our Eco-Collections
• •Headline (for Pinterest/Jewelry): Adorn Your Everyday, Consciously. Body: From your morning yoga to your evening unwind, let your choices reflect your values. Our thoughtfully designed activewear and jewelry are here to make your everyday a little more interesting, and a lot more sustainable. Call to Action: Find Your Sparkle
• •Headline: The Future of Activewear is Ethical. And It Looks Good On You. Body: Step into activewear that aligns with your conscience without compromising on style or performance. At Unchoose, we’re committed to transparency, from the recycled yarns we use to the ethical hands that craft them. Ready to unchoose the old way? Call to Action: Meet Your New Favorites