Brand Tone

Aspirational, Warm, Quality-Conscious, and Solution-Oriented.

Brand Values

• •Comfort & Quality
• •Style & Transformation
• •Emotional Connection & Storytelling
• •Functionality & Practicality
• •Customer-Centricity

Best Practices

• •Develop a Brand Voice Guide: Document the core tone characteristics (e.g., Aspirational, Warm, Assuring), key vocabulary (words to use/avoid), and the brand's storytelling approach. Share this with anyone creating content.
• •Focus on "Why," Not Just "What": Instead of only describing product features, consistently tie them back to the brand's values and the emotional benefits for the customer (e.g., how it helps create a sanctuary, tell their story, or bring comfort).
• •Use Storytelling: Incorporate the founding vision and the idea of furniture as "companions" into product descriptions, social media, and blog content. Share customer stories (with permission) of how Haus Fame pieces have transformed their homes.
• •Maintain Visual-Textual Harmony: Ensure the tone of the copy aligns with the aspirational and warm visuals used on the website and social media. The language should enhance the feeling evoked by the images.
• •Engage with a Consistent Voice: When interacting with customers on social media, in reviews, or via customer service, use the established brand tone. If the tone is warm and friendly, ensure communications reflect that, even when addressing issues.

Social Perception

Generally positive for providing good value, quality products, and reliable shipping. Desired community around home decor and organization.

Copy Examples

• •Headline for a new collection: "Meet Your Home’s New Best Friends. Discover pieces that bring warmth, style, and endless stories to your space."
• •Product description snippet (e.g., for a storage bench): "More than just a beautiful seat, it’s a keeper of treasures, a quiet spot for reflection, and the stylish solution to a clutter-free sanctuary. Crafted for comfort, designed for life."
• •Social media post: "Transform your everyday with Haus Fame. It’s not just furniture; it’s the feeling of a home that truly gets you. What space are you dreaming of elevating? ✨ #HausFame #HomeStory #SanctuaryOfStyle"
• •Email subject line: "Ready to Turn Mundane Mornings into Magical Moments?"
• •About Us page excerpt: "At Haus Fame, we believe your furniture should be as full of life as you are. That's why every piece is thoughtfully designed to be a cherished companion, adding comfort, beauty, and personality to the backdrop of your life’s best moments."