Brand Tone

Warm, handcrafted, personal, and informative. Emphasizes quality, sustainability, and the unique value of handmade items.

Brand Values

• •Craftsmanship & Quality: Dedication to producing high-quality, handcrafted items.
• •Personalization & Meaningful Gifting: Offering thoughtful and unique gifts.
• •Sustainability: Use of premium sustainable bamboo.
• •American Made/Local Craft: Handmade in our Northern California woodshop.
• •Customer Satisfaction: Ensuring wonderful communication and customer service.

Best Practices

• •Use phrases like "hand-finished," "artisan-crafted," "made to order," and "Northern California woodshop."
• •Clearly communicate product benefits and materials, highlighting premium, sustainable bamboo and food-safe finishes.
• •Incorporate storytelling, even briefly, alluding to the brand's mission to bring back handmade quality or create lasting heirlooms.
• •Maintain direct and informative language in product descriptions.
• •Emphasize the uniqueness and lasting value of the products.

Social Perception

Positive, trustworthy, and high-quality. Seen as offering unique and valued gifts with excellent customer service and attention to detail.

Copy Examples

• •Functional art for your kitchen, a story for your family.
• •Keep home close with our state-shaped bamboo cutting boards.
• •Handcrafted and personalized with your chosen details, it’s more than a kitchen tool—it’s a piece of your heart, designed to be a treasured heirloom.
• •Our personalized cutting boards are made from premium, sustainable bamboo, handcrafted in our workshop to ensure lasting quality and a personal touch.
• •Each board is milled, cut, sanded, and hand-finished with food-safe oil.