Brand Tone

Direct, Casual, Youthful/Streetwear-Oriented, Potentially Edgy or Expressive

Brand Values

• •Self-Expression/Individuality
• •Street Culture/Modern Aesthetics
• •Simplicity (in presentation)

Best Practices

• •Define Your Core Personality: Be clear on 2-3 core personality traits for Wesstbury (e.g., Bold, Uncomplicated, Current). Let these guide word choice and sentence structure.
• •Know Your Audience: Tailor the casual, direct tone to resonate with a younger, streetwear-focused audience.
• •Create a Simple Style Guide: Outline preferred terms, level of formality (e.g., "always casual, use contractions"), and common phrases.
• •Be Consistent Across All Channels: Ensure the underlying tone feels like it's coming from the same brand across all communication channels.
• •Read It Aloud: Before publishing, read the copy aloud to check if it reflects the intended direct and casual street style.

Social Perception

Currently low or neutral social perception due to outdated social media presence and lack of recent reviews. Historical Facebook engagement shows some past interest.

Copy Examples

• •Homepage Banner: "Fresh Drops. Your Statement. Wesstbury."
• •Product Description (for a graphic tee): "Not just a tee, it's a mood. Rock this [Graphic Theme] design and own your look. Premium cotton for all-day comfort. Shop now."
• •Instagram Post (if active): "Weekend forecast: Good vibes & fresh threads. Cop the new [Product Name] hoodie. Link in bio. #Wesstbury #StreetStyle #GraphicHoodie"
• •Facebook Ad: "Tired of boring? Wesstbury brings designs that speak up. Check out our latest collection of graphic tees and hoodies. What's your statement? Shop Wesstbury."
• •Email Subject Line (for a new collection): "Heads Up: New Wesstbury Gear Just Landed."