Brand Tone

Friendly, Approachable, Trendy, Stylish, Enthusiastic, Positive, Direct, Sales-Oriented, Helpful, Informative

Brand Values

• •Fashion and Style
• •Accessibility
• •Entrepreneurship
• •Practicality and Comfort

Best Practices

• •Maintain a friendly and approachable tone by using casual language and emojis.
• •Incorporate trendy and stylish terms to reflect current fashion.
• •Highlight the appeal and attractiveness of products with enthusiastic descriptions.
• •Include clear calls to action, pricing information, and website links in posts.
• •Use hashtags relevant to the Chilean market and fashion trends.

Social Perception

Positive engagement, Reliable online retailer, Chilean focus

Copy Examples

• •#lookondero #modachile #tiendaonline
• •#fashionchile #pantalonsastrero #nuevacoleccion
• •😉 www.moscata.cl #ofertachile #ecocuero #musthave
• •#enviosgratis #moscatatienda #modafemenina
• •#modaparatodoslosdias #estilochileno #comprasonline