Brand Tone

aspirational, spiritual, and supportive. It aims to be perceived as youthful, distinctive, and connected to nature. The language used is positive and focuses on self-improvement, balance, and achieving potential. There's also an element of elegance and fashion-consciousness.

Brand Values

• •Natural Wellness: Central to the brand is the belief in the natural energy of gemstones and their ability to promote well-being, balance, and personal growth.
• •Individuality and Self-Expression: SOOTHAES encourages customers to express their inner selves through their choice of gemstone jewelry.
• •Fusion of Fashion and Nature: The brand values the aesthetic appeal of its jewelry alongside the purported natural benefits of the gemstones.
• •Quality and Craftsmanship: Implied through the use of natural gemstones and S925 silver, and the offering of a lifetime warranty.
• •Customer Empowerment: The brand seeks to provide tools (jewelry) that help individuals seeking confidence, transformation, and success.

Best Practices

• •Embrace Inspirational Language: Use words and phrases that evoke positivity, growth, and empowerment. Focus on the benefits and the journey of self-discovery.
• •Highlight Natural Elements: Consistently refer to the natural origin of the gemstones and their connection to the earth and its energies.
• •Maintain an Elegant yet Approachable Voice: The tone should feel sophisticated due to the elegant jewelry aspect, but also warm and supportive, reflecting the wellness mission.
• •Educate and Inform: Share knowledge about gemstones, their meanings, and chakra alignment, reinforcing the brand's expertise and the deeper value of its products.
• •Be Authentic and Youthful: Reflect the brand's identity as youthful and distinctive in the language, avoiding overly formal or outdated terminology. Stay true to the core message of natural energy and inner expression.

Social Perception

customers likely perceive SOOTHAES as a source of beautiful jewelry that also offers a deeper, more spiritual or wellness-oriented benefit. They are likely individuals interested in mindfulness, holistic well-being, and a connection to natural elements. The brand is positioned as a fashion companion for those on a journey of self-improvement. The inclusion of information about chakras and specific gemstone properties suggests an audience that is either knowledgeable about or curious about these concepts.

Copy Examples

• •Unlock your inner potential. Our [Gemstone Name] bracelet isn't just an accessory, it's a daily reminder of your strength and purpose. Wear your intention.
• •Feel the calming energy of nature. The 'PINGTAN' Prehnite + Aquamarine Gemstone Bracelet is crafted to bring peace and clarity to your busiest days. Find your center.
• •Elevate your style and spirit. SOOTHAES jewelry blends elegant design with the timeless power of natural gemstones. Discover the piece that speaks to you.
• •Seeking a boost in your career? The Tiger's Eye in our collection is believed to enhance focus and confidence. Step into your power with SOOTHAES.
• •More than just beautiful. Each SOOTHAES bracelet is a fusion of fashion and natural energy, designed to support your journey towards balance and self-improvement.